Country Report

Incontinence in

Adult Incontinence in Georgia

15 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

People’s awareness of adult incontinence products is low in Georgia. There was no marketing activity over the review period or in 2016. The product is used only for elder bed patients that need moderate/heavy adult incontinence. Therefore, sales of light adult incontinence are extremely low, not exceeding GEL60,000 in 2016.

COMPETITIVE LANDSCAPE

In 2016 the company SCA Group led sales with value share of 31%. All the sales of the company were attained through the brand Tena, which is well established on the Georgian market. Good distribution and proper price policy brought Tena to the leading position in the category. Another company with a notable share was Torunskie Zaklady Materialow Opatrunkowych (TZMO) with the brand Seni, holding a value share of 21%.

PROSPECTS

Increasing availability and awareness of adult incontinence are expected to support its growth over the forecast period. However, the stigma within society will not let light adult incontinence reach any significant success within the period of 2016-2021. Moderate/heavy incontinence will remain the major contributor to growth.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Georgia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Georgia?
What are the major brands in Georgia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Georgia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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