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Country Report

Incontinence in

Adult Incontinence in Guatemala

17 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Adult incontinence is still a very small tissue and hygiene category in Guatemala and in 2016 it registered retail value sales of just GTQ28 million, the result of 8% value growth in current terms. The category is showing strong growth mainly due to innovation, which is making products more efficient and more comfortable, along with the wider selection of products available in the category.

COMPETITIVE LANDSCAPE

SCA Consumidor SA leads adult incontinence in Guatemala with a retail value share of 39% in 2016. Its leading brand Tena offers a wide portfolio of adult incontinence products in both light adult incontinence and moderate/heavy adult incontinence and its performance continues to benefit from its strong distribution and high consumer recognition of the Tena brand.

PROSPECTS

Adult incontinence is expected to increase in value at a CAGR of 4% at constant 2016 prices over the forecast period, with sales set to reach GTQ33 million by 2021. Growth in the category is expected to be driven by adults having more active lifestyles and not wanting to let their incontinence issues slow them down. Increased penetration due to the presence of more discrete and more efficient products, is also expected to drive sales in the category during the forecast period.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Guatemala?
What are the major brands in Guatemala?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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