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Light adult incontinence products drive growth as these products are highly relevant to help customers suffering from urinary incontinence. Wider distribution and stronger, more dominant in-store presence has also improved the knowledge about various products and brands available.
SCA Hygiene Products maintained dominance within incontinence in Hungary, taking a 66% retail value share in 2016. Tena brand is the most established in Hungary with a wide product portfolio for all levels of incontinence and sizes. Products are available in most modern grocery retail stores (only light adult incontinence products), pharmacies (both light and medium/heavy incontinence products) and they represent a good quality that patients are satisfied with.
Future sales growth of adult incontinence products highly depend on the social security-funded prescription sales and the quality of funded products available. The adoption of light adult incontinence products is expected to continue since incontinence itself is highly relevant for aging people and it is a highly discussed topic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Hungary market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.