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Country Report

Incontinence in

Adult Incontinence in Hungary

21 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Light adult incontinence products drive growth as these products are highly relevant to help customers suffering from urinary incontinence. Wider distribution and stronger, more dominant in-store presence has also improved the knowledge about various products and brands available.

COMPETITIVE LANDSCAPE

SCA Hygiene Products maintained dominance within incontinence in Hungary, taking a 66% retail value share in 2016. Tena brand is the most established in Hungary with a wide product portfolio for all levels of incontinence and sizes. Products are available in most modern grocery retail stores (only light adult incontinence products), pharmacies (both light and medium/heavy incontinence products) and they represent a good quality that patients are satisfied with.

PROSPECTS

Future sales growth of adult incontinence products highly depend on the social security-funded prescription sales and the quality of funded products available. The adoption of light adult incontinence products is expected to continue since incontinence itself is highly relevant for aging people and it is a highly discussed topic.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Hungary?
What are the major brands in Hungary?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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