Executive Summary

Jun 2017
TRENDS

Many consumers in India are unaware of adult incontinence products and this is due to the lack of advertising and promotional activities carried out by the brands. In addition, availability of these products is limited compared to other hygiene products which is restricting growth of adult incontinence.

COMPETITIVE LANDSCAPE

Nobel Hygiene India Ltd dominated adult incontinence sales in India with a 70% value share in 2016. The company is expanding its product portfolio and retail presence, which helped the company witness strong growth in 2016.

PROSPECTS

Due to low consumer awareness, demand for these products is expected to remain low during the forecast period. Adult incontinence is expected to post a value CAGR of 15% at constant 2016 prices over the forecast period to reach INR5.1 billion in 2021.

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Adult Incontinence in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in India?
  • What are the major brands in India?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Adult Incontinence in India - Company Profiles