Growing from a small base compared to other tissue and hygiene products, adult incontinence continued to clock impressive double-digit current value growth in 2016, though at a slower pace than what was seen in 2015. The increased education levels of consumers coupled with their exposure to international trends continued to raise their receptiveness towards adult incontinence products. This was despite the lack of manufacturer efforts in educating consumers on the benefits of adult incontinence products.
Uni Charm Indonesia with Lifree brand remained the sole light adult incontinence manufacturer in Indonesia up to 2016, and over the year the company managed to increase its lead in adult incontinence with a 47% value share. Lifree is widely available in modern retail outlets, especially in convenience stores such as Indomaret and Alfamart.
Incontinence is expected to register positive double-digit constant value growth over the forecast period. The continual rise in the elderly population in Indonesia should support the performance of adult incontinence products. This is due to the high susceptibility of the elderly population to adult incontinence issues. Furthermore, rising sophistication and the education of consumers will continue to help boost the sales of adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Incontinence industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Incontinence research and analysis database.
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