Adult Incontinence in Kazakhstan

TRENDS

In Kazakhstan, adult incontinence continued to record positive volume and value growth. A gradual increase in product knowledge and wider product availability in different distribution channels contributed to the higher volume sales of adult incontinence in 2016. The increase of the population aged 65+ years also had a positive influence on the popularity of adult incontinence in the country. In addition, Kazakhstanis are becoming increasingly educated and aware of special products that help to cope with certain health ailments.

COMPETITIVE LANDSCAPE

Torunskie Zaklady Materialow Opatrunkowych SA (TZMO) with its Seni brand remained as the leading player of adult incontinence in 2016 with a 54% value share. The company benefited from the high availability at modern grocery retailers and chemists/pharmacies. In addition, Seni registered one of the highest current value growth rates of 10% in 2016.

PROSPECTS

Over the forecast period, local consumers will become increasingly aware of adult incontinence with the help of educational campaigns of healthcare organisations and manufacturers. In addition, the improving economic situation and standard of living, which are predicted due to stable real GDP growth in the future, will positively influence the demand for adult incontinence. In addition, the continuous growth in the number of people aged over 65 years in the country from 1.2 million in 2016 to 1.4 million in 2021 will be another factor that will have a significant influence on adult incontinence sales.

Files are delivered directly into your account within a few minutes of purchase.