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Learn moreMar 2017
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In Kazakhstan, adult incontinence continued to record positive volume and value growth. A gradual increase in product knowledge and wider product availability in different distribution channels contributed to the higher volume sales of adult incontinence in 2016. The increase of the population aged 65+ years also had a positive influence on the popularity of adult incontinence in the country. In addition, Kazakhstanis are becoming increasingly educated and aware of special products that help to cope with certain health ailments.
Torunskie Zaklady Materialow Opatrunkowych SA (TZMO) with its Seni brand remained as the leading player of adult incontinence in 2016 with a 54% value share. The company benefited from the high availability at modern grocery retailers and chemists/pharmacies. In addition, Seni registered one of the highest current value growth rates of 10% in 2016.
Over the forecast period, local consumers will become increasingly aware of adult incontinence with the help of educational campaigns of healthcare organisations and manufacturers. In addition, the improving economic situation and standard of living, which are predicted due to stable real GDP growth in the future, will positively influence the demand for adult incontinence. In addition, the continuous growth in the number of people aged over 65 years in the country from 1.2 million in 2016 to 1.4 million in 2021 will be another factor that will have a significant influence on adult incontinence sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.