Adult Incontinence in Macedonia

TRENDS

In 2016, adult incontinence in Macedonia achieved current retail value growth of 3% to reach sales of MKD43 million and retail volume growth of 2% to reach volume sales of two million units. The ageing population in Macedonia is the main factor driving the growth of moderate/heavy adult incontinence products and adult incontinence overall. Another important factor positively influencing the value growth of adult incontinence is the changing contemporary lifestyle, which increasingly involves extensive time spent on frequent travel, commuting and away-from-home stays.

COMPETITIVE LANDSCAPE

Mega Disposables SA led adult incontinence in Macedonia in 2016 with a growing 44% value share, largely unchallenged by the rest of the competition. This ranking and value share significance is thanks to the success of its highly-reputable adult incontinence brand, Mega. Domestic company, Maksi LS Dooel, ranked second with a moderately declining value share of 25% in 2016 thanks to the solid distribution of its adult incontinence brand, Makpel. With a minimally declining 19% value share in 2016, Slovenian company, Tosama dd, ranked third, owing this position to the solid performance of its adult incontinence brand, Vir.

PROSPECTS

Adult incontinence is set to achieve a value CAGR of 3% at constant 2016 prices over the forecast period to reach MKD50 million and an identical volume CAGR of 3% to reach two million units by 2021. The growing ageing population in combination with rising health awareness and the diminishing social stigma related to the use of adult incontinence products are factors which are set to positively influence the growth of adult incontinence in Macedonia, despite the economic hardships and limited disposable incomes which local consumers face.

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