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Country Report

Incontinence in

Adult Incontinence in Macedonia

16 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

In 2016, adult incontinence in Macedonia achieved current retail value growth of 3% to reach sales of MKD43 million and retail volume growth of 2% to reach volume sales of two million units. The ageing population in Macedonia is the main factor driving the growth of moderate/heavy adult incontinence products and adult incontinence overall. Another important factor positively influencing the value growth of adult incontinence is the changing contemporary lifestyle, which increasingly involves extensive time spent on frequent travel, commuting and away-from-home stays.

COMPETITIVE LANDSCAPE

Mega Disposables SA led adult incontinence in Macedonia in 2016 with a growing 44% value share, largely unchallenged by the rest of the competition. This ranking and value share significance is thanks to the success of its highly-reputable adult incontinence brand, Mega. Domestic company, Maksi LS Dooel, ranked second with a moderately declining value share of 25% in 2016 thanks to the solid distribution of its adult incontinence brand, Makpel. With a minimally declining 19% value share in 2016, Slovenian company, Tosama dd, ranked third, owing this position to the solid performance of its adult incontinence brand, Vir.

PROSPECTS

Adult incontinence is set to achieve a value CAGR of 3% at constant 2016 prices over the forecast period to reach MKD50 million and an identical volume CAGR of 3% to reach two million units by 2021. The growing ageing population in combination with rising health awareness and the diminishing social stigma related to the use of adult incontinence products are factors which are set to positively influence the growth of adult incontinence in Macedonia, despite the economic hardships and limited disposable incomes which local consumers face.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Macedonia?
What are the major brands in Macedonia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Euromonitor International

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Country Report

Adult Incontinence in Macedonia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Samples: FAQs about samples

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