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Country Report

Incontinence in

Adult Incontinence in Malaysia

23 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

The numbers of people aged 65 years old and over continues to expand in Malaysia and this is a major growth driver in adult incontinence. People within this age group tend to have high levels of disposable income, either due to their retirement plans having matured or from their children, which supports demand for adult incontinence products.

COMPETITIVE LANDSCAPE

SCA Hygiene (M) Sdn Bhd continued to dominate sales of adult incontinence products in 2016, offering the four leading brands in the category. SCA Hygiene recorded a 56% value share in the category in 2016. Tena, the leading adult incontinence brand from SCA Hygiene, is the most valued brand in adult incontinence in Malaysia and consumers are usually willing to spend more for its high-quality products. Tena and Tena Value combined accounted for 30% of total value sales in adult incontinence in 2016. The other two brands offered in the category by SCA Hygiene are Control Plus and Dr P. SCA Hygiene did not launch any new products or new packaging in the category during 2016; instead, it continued with its current line-up of brands in order to capture greater value share.

PROSPECTS

Adult incontinence is expected to increase in value at a CAGR of 7% at constant 2016 prices over the forecast period, with sales set to reach MYR106 million in 2021. As Malaysia is witnessing a marked ageing of its population, and as the acceptance of using adult incontinence products is spreading, the future looks positive for this category. General threats to growth in sales, however, are likely to come mainly from the weak performance of the Malaysian economy as this is likely to encourage consumers to tighten their spending and look for alternative products, which may include using sanitary pads or pantyliners, which are generally cheaper options than using adult incontinence items.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Malaysia?
What are the major brands in Malaysia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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