Life expectancy in Peru, as well as in other countries in the region, is rising and the demand for products and services that target this market audience is also growing. Young seniors are more active, they participate in a higher number of activities than they previously did, and they travel more frequently with greater purchasing power. Incontinence is no longer a taboo topic in Peru, with companies freely highlighting this issue when marketing their products with middle-aged television personalities discussing adult incontinence as a condition that is natural at their age and encouraging them to continue with their regular activities. Educational campaigns are vital for the development of the category in the country.
Productos Tissue del Perú SA led adult incontinence in 2016 with its brand Cotidian, accounting for a 24% value share, followed by Productos Sancela with a 21% value share with its brand Tena. Both companies offer a variety of products that target specific segments such as women and men and light or heavy incontinence.
Over the forecast period, the category will record a value CAGR of 6% at constant 2016 prices, an important growth rate that is supported by the ongoing low penetration of the category in the country which indicates a high potential of development in the future, the increasing population of young seniors and seniors that are looking to lead more active lifestyles and their higher purchasing power compared to earlier in the review period.
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Understand the latest market trends and future growth opportunities for the Incontinence industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Incontinence industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Incontinence research and analysis database.
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