Country Report

Incontinence in

Adult Incontinence in Poland

19 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

According to the Central Statistical Office of Poland (GUS), in 2030, 22% of the population will be over 65 years old and the proportion of the population affected by urinary incontinence will double to 10-15%. In 2016 there were 6 million people aged 65 and older in Poland; this is expected to increase by 17% over the forecast period.

COMPETITIVE LANDSCAPE

In 2016, Torunskie Zaklady Materialow Opatrunkowych SA (TZMO) remains the leader and accounts for 46% of retail value sales. TZMO is a producer of two large brands, Seni and Bella Lady. These are among the most popular and trusted brands and are chosen by the majority of consumers. Seni brand led with 40% of retail value sales. Seni brand participates in large-scale social campaigns that aim to educate consumers about illnesses that can cause urinary incontinence.

PROSPECTS

Adult incontinence is expected to register a retail value CAGR of 4% at constant 2016 prices over the forecast period to reach PLN153 million in 2021. The main growth factor will be the continuous ageing of the population. It is population aged 65 and over is expected to increase by 17% over the forecast period.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Poland?
What are the major brands in Poland?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Poland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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