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Learn moreMar 2017
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According to the Central Statistical Office of Poland (GUS), in 2030, 22% of the population will be over 65 years old and the proportion of the population affected by urinary incontinence will double to 10-15%. In 2016 there were 6 million people aged 65 and older in Poland; this is expected to increase by 17% over the forecast period.
In 2016, Torunskie Zaklady Materialow Opatrunkowych SA (TZMO) remains the leader and accounts for 46% of retail value sales. TZMO is a producer of two large brands, Seni and Bella Lady. These are among the most popular and trusted brands and are chosen by the majority of consumers. Seni brand led with 40% of retail value sales. Seni brand participates in large-scale social campaigns that aim to educate consumers about illnesses that can cause urinary incontinence.
Adult incontinence is expected to register a retail value CAGR of 4% at constant 2016 prices over the forecast period to reach PLN153 million in 2021. The main growth factor will be the continuous ageing of the population. It is population aged 65 and over is expected to increase by 17% over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.