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Country Report

Incontinence in

Adult Incontinence in Portugal

21 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. Additionally, the decreasing levels of stigma associated with incontinence as a medical condition, together with the continuous innovation, which has resulted in the launch of more discreet and more efficient adult incontinence products, helped to boost sales in the category during the year.

COMPETITIVE LANDSCAPE

SCA Hygiene Products Lda remained the leading branded player in adult incontinence in 2016 with a 21% value share. The company’s strong presence in all adult incontinence categories, its consistent television advertising campaigns and the relaunch of its Tena Pink product line in light adult incontinence in 2016 all contributed to this company’s strong position in adult incontinence in Portugal.

PROSPECTS

Although urinary incontinence is not a problem which is limited to the elderly, ageing is one of its main causes. In this sense, with the population of Portugal set to continue ageing over the forecast period, demand for adult incontinence products is also likely to increase. Furthermore, industry specialists believe that the forecast period will see demand for incontinence products rising among the younger generation of Portuguese people, further supporting growth in sales of adult incontinence products, due to the greater knowledge that these younger people have on the subject and with the taboos linked to incontinence disappearing or at least diminishing significantly.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Portugal?
What are the major brands in Portugal?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Portugal

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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