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Learn moreMar 2017
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Adult incontinence has an insignificant share of Romanian tissue and hygiene, as not many consumers are aware of the products. Nevertheless, as the population is becoming better educated, consumption of adult incontinence products is growing in both value and volume. No public institutions have actions to stimulate adult incontinence purchases (ie no governmental subsidies).
Seni is the most purchased adult incontinence brand, and was one of the first to emerge on the Romanian adult incontinence market. Its brand owner, Bella Romania SRL, had an 89% value share in 2016, dominating sales due to its wide presence among the key retailers.
Romanians are more likely to take care of their elderly relatives at home rather than putting them in nursing homes. This offers a high potential for the growth for adult incontinence over the forecast period. As consumers will be more aware of these products and as the category becomes more diverse, adult incontinence consumption will accelerate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.