Country Report

Incontinence in

Adult Incontinence in Romania

20 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

Adult incontinence has an insignificant share of Romanian tissue and hygiene, as not many consumers are aware of the products. Nevertheless, as the population is becoming better educated, consumption of adult incontinence products is growing in both value and volume. No public institutions have actions to stimulate adult incontinence purchases (ie no governmental subsidies).

COMPETITIVE LANDSCAPE

Seni is the most purchased adult incontinence brand, and was one of the first to emerge on the Romanian adult incontinence market. Its brand owner, Bella Romania SRL, had an 89% value share in 2016, dominating sales due to its wide presence among the key retailers.

PROSPECTS

Romanians are more likely to take care of their elderly relatives at home rather than putting them in nursing homes. This offers a high potential for the growth for adult incontinence over the forecast period. As consumers will be more aware of these products and as the category becomes more diverse, adult incontinence consumption will accelerate.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Romania?
What are the major brands in Romania?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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