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Country Report

Incontinence in

Adult Incontinence in Russia

21 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

Although the trend of health and wellness is growing, adult incontinence still lacks consumer awareness in Russia. In comparison with other tissue and hygiene categories, adult incontinence is less saturated. Competition is relatively marginal and the average unit price is rather high at RUB35.9. The ongoing recession in Russia, has resulted in the substantial loss of disposable incomes. Thus, a proportion of local consumers have become highly price-sensitive, refusing to buy expensive adult incontinence. Despite this fact, key manufacturers continued to invest in product promotion and consumer education.

COMPETITIVE LANDSCAPE

Bella Vostok led adult incontinence with a 50% value share and a 52% volume share in 2016. This company owns the brand Seni, supplying products of good quality at affordable prices. Seni benefits from its wide distribution network across retail channels and continuous investments into product improvement.

PROSPECTS

Over the forecast period, a new plant is to be built in the Kaluga region in Russia. The plant will produce adult incontinence products and will have a significant impact on adult incontinence in general. Locally manufactured products at affordable prices will partly replace expensive imported products. This will increase the development of private label. It is predicted that private label will grow to hold an approximate 40-50% share of total adult incontinence. Furthermore, other manufacturers will expand their production ranges as consumer awareness of adult incontinence is constantly increasing. The distribution networks will expand due to the continuous development of retailing channels.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Russia?
What are the major brands in Russia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Table 1 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 2 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 5 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021

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Country Report

Adult Incontinence in Russia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

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Megatrends

Country Report

Adult Incontinence in Russia

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Why buy this report?

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