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Country Report

Incontinence in

Adult Incontinence in Saudi Arabia

16 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

With increased awareness about health conditions causing incontinence in Saudi Arabia, patients are gradually more willing to discuss their issues with health practitioners to take charge of their health and lives. Incontinence was previously considered a taboo; patients not only suffered from it but also felt they were not able to talk about it openly, since it was perceived as a source of embarrassment. However, with the help of knowledgeable health practitioners and access to the internet, patients are becoming more educated about the condition they are facing and have started accepting incontinence products as medical items. This has led to a broader distribution of adult incontinence products; they are now available in supermarkets and hypermarkets, not only in chemists/pharmacies.

COMPETITIVE LANDSCAPE

SCA Group’s Tena remained the dominant brand in 2016, with a 42% value share. The company specialises in adult incontinence products, and covers all ranges from light to heavy. In 2016, it introduced light adult incontinence products to Saudi Arabia through different distribution channels. Tena is also available in a wide variety of moderate/heavy adult incontinence products including briefs, unisex pants and gender-specific pants.

PROSPECTS

Adult incontinence is expected to post a value CAGR of 9% at constant 2016 prices over the forecast period, and reach sales of SAR96 million in 2021. The main contributors will be the growth of the healthcare industry and increased health-awareness in the country, which will impact positively on incontinence products. The taboo associated with these products is set to fade further as more healthcare practitioners educate patients about the use of these products. Therefore, consumers are expected to continue to become more comfortable with the idea of buying them without feeling embarrassed.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Saudi Arabia

New Report Guarantee

Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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