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There were no new launches in adult incontinence in Serbia in 2016 due to its small and insignificant size. The leading manufacturers were not active and there were no new entrants.
SCA Group leads Serbian adult incontinence in 2016 with a 27% retail value share. This is due to its wide distribution network and good image among consumers. However, it is closely followed by TZMO Capital Group SA with a 23% value share in 2016. Paul Hartmann AG is third with a 17% value share.
The social stigma that negatively affected adult incontinence in the review period is expected to stop being one of major factors over the forecast period. More people will be comfortable with using these products and not hiding them from friends and family. This will cause volume sales growth to be much higher in the forecast period at a 2% CAGR than in the review period with a marginally negative volume CAGR.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Serbia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.