There were no new launches in adult incontinence in Serbia in 2016 due to its small and insignificant size. The leading manufacturers were not active and there were no new entrants.
SCA Group leads Serbian adult incontinence in 2016 with a 27% retail value share. This is due to its wide distribution network and good image among consumers. However, it is closely followed by TZMO Capital Group SA with a 23% value share in 2016. Paul Hartmann AG is third with a 17% value share.
The social stigma that negatively affected adult incontinence in the review period is expected to stop being one of major factors over the forecast period. More people will be comfortable with using these products and not hiding them from friends and family. This will cause volume sales growth to be much higher in the forecast period at a 2% CAGR than in the review period with a marginally negative volume CAGR.
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Understand the latest market trends and future growth opportunities for the Incontinence industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Incontinence research and analysis database.
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