Adult incontinence generated current value growth of 2% and volume growth of 1% in 2016 as sales reached EUR2.0 million and 5.2 million units respectively. This represents quite a moderate performance for adult incontinence and it follows an extended period of economic downturn which saw public spending in Slovenia negatively affected until the middle of the review period. As far as retail sales of adult incontinence in Slovenia are concerned, the category is benefiting significantly from the growth being seen in the travel and tourism industry and the growing convenience trend, which is seeing more consumers demand adult incontinence during their travel or staying away from home.
Simps'S doo remained the undisputed leader in adult incontinence in Slovenia in 2016 with a dominant value share of 71% thanks to the strength of its Tena brand within the category. The company is the official distributor for SCA Group’s adult incontinence brand Tena in Slovenia. Furthermore, Simps’S doo’s high value share also derives from the exceptional performance of the Tena brand. All of the remaining competitors within adult incontinence command significantly lower value shares. For example, second-ranked Hartmann Adriatic doo maintained its 4% value share in 2016 thanks to the enduring popularity of its adult incontinence brand Molimed, followed by Laboratorios Indas SAU with a value share of 3% thanks to the rising demand for its incontinence brand Coral Sense. Helpy doo ranked fourth in 2016 with a value share of 2% through its Abri-Light brand.
Over the forecast period, adult incontinence is set to generate a 3% value CAGR at constant 2016 prices to reach EUR2.3 million in 2016, while volume sales are set to increase at a CAGR of 2% to reach 5.6 million units by 2021. The rapid ageing of the Slovenian population, coupled with the trend of increased health awareness are set to be the major factors contributing to growth in adult incontinence over the forecast period.
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This report originates from Passport, our Incontinence research and analysis database.
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