The rapidly ageing population is a major social issue for South Korea. The population aged over 65 accounted for 14% of the total population in 2016. This figure was 11% in 2010 and reflects the fast-paced increase of the senior population. As a result, adult incontinence has one of the highest potentials for the tissue and hygiene industry and it displayed healthy value growth in both 2016 and the entire review period. The other growth fuel is the changing perception of incontinence products which is slowly occurring in the retail sector. Unlike the away-from-home environment, generic consumers still have low product awareness and remain unfamiliar with incontinence products.
Yuhan Kimberly Co Ltd is the dominant player in adult incontinence products in South Korea. The company’s brand, Depend, is the pioneer of pants-type incontinence products introduced to the nation. The company actively promotes its brand through TV advertisements and a series of campaigns to raise product awareness among local target consumers. Free sampling, telephone counselling on incontinence and health issues, and monthly preorder and delivery service are all offered through the brand’s website. The company’s continued success within adult incontinence can be attributed to such efforts to develop and lead sales.
Adult incontinence has much more room for additional growth. Overall adult incontinence will display a forecast period value growth rate of a 6% CAGR at constant 2016 prices which has positive potential within the mature industry of tissue and hygiene. However, due to the low level of product awareness and cultural obstacles, it will take longer for domestic consumers to embrace the need for adult incontinence products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Incontinence industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Incontinence industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Incontinence research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page