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Country Report

Incontinence in

Adult Incontinence in Sweden

24 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Growing consumer awareness, acceptance and understanding of the reality of incontinence issues supported value sales growth in adult incontinence 2016. This growth was further underpinned by the ageing of the Swedish population, the wider availability of these products across various retail channels and the increased diversity in terms of the range of products on offer in the category.

COMPETITIVE LANDSCAPE

SCA Hygiene Products AB remained the dominant player in adult incontinence in 2016 with a value share of 92%. This represented an increase of one percentage point on the company’s 2015 results in the category. SCA dominated sales in the category throughout the review period and its Tena brand has become somewhat synonymous with adult incontinence products generally. Tena’s marketing campaigns see to highlight the common, everyday nature of incontinence and, largely through digital media channels, the company has sought to build an emotional attachment between consumers and the brand by providing intimate information and an environment for anonymous discussion. Tena’s constant innovation also supports its efforts to achieve an everyday positioning by ensuring that its products cater to modern lifestyles, for example by being more discreet.

PROSPECTS

The ongoing ageing of the Swedish population is set to remain the key demographic trend influencing the performance of adult incontinence during the forecast period. As revealed by observations during the review period and value sales results, there is a clear correlation between demand for adult incontinence products and the ageing of the Swedish population.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Sweden?
What are the major brands in Sweden?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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