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Learn moreApr 2017
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The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a quarter of the sufferers go to the doctors whilst incontinence remains a taboo amongst many Swiss people. Instead, most of the incontinent Swiss consumers look for relevant adult incontinence products themselves without a doctor’s prescription.
Migros Genossenschaftsbund maintained its leading position in incontinence with a value share of 22% in 2016. The company led sales over the review period and its sales value has been increasing. However, due to the strong performance of branded products from other manufacturers, such as Always Discreet from Procter & Gamble Switzerland and Tena from SCA Hygiene Products, the value share of Migros’ private label Secure has seen a declining trend since 2013.
Adult incontinence is predicted to continue to record strong growth over the forecast period. The increasingly ageing Swiss population is expected to be the significant contributor to growth in incontinence value sales. On the one hand, the demographic group aged 65 and older is expected to increase by 11% until 2021 compared with 2016. On the other hand, consumers who use homemade solutions against incontinence are encouraged to use designated incontinence products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.