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Country Report

Incontinence in

Adult Incontinence in Switzerland

23 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a quarter of the sufferers go to the doctors whilst incontinence remains a taboo amongst many Swiss people. Instead, most of the incontinent Swiss consumers look for relevant adult incontinence products themselves without a doctor’s prescription.

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund maintained its leading position in incontinence with a value share of 22% in 2016. The company led sales over the review period and its sales value has been increasing. However, due to the strong performance of branded products from other manufacturers, such as Always Discreet from Procter & Gamble Switzerland and Tena from SCA Hygiene Products, the value share of Migros’ private label Secure has seen a declining trend since 2013.

PROSPECTS

Adult incontinence is predicted to continue to record strong growth over the forecast period. The increasingly ageing Swiss population is expected to be the significant contributor to growth in incontinence value sales. On the one hand, the demographic group aged 65 and older is expected to increase by 11% until 2021 compared with 2016. On the other hand, consumers who use homemade solutions against incontinence are encouraged to use designated incontinence products.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Switzerland?
What are the major brands in Switzerland?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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