The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a quarter of the sufferers go to the doctors whilst incontinence remains a taboo amongst many Swiss people. Instead, most of the incontinent Swiss consumers look for relevant adult incontinence products themselves without a doctor’s prescription.
Migros Genossenschaftsbund maintained its leading position in incontinence with a value share of 22% in 2016. The company led sales over the review period and its sales value has been increasing. However, due to the strong performance of branded products from other manufacturers, such as Always Discreet from Procter & Gamble Switzerland and Tena from SCA Hygiene Products, the value share of Migros’ private label Secure has seen a declining trend since 2013.
Adult incontinence is predicted to continue to record strong growth over the forecast period. The increasingly ageing Swiss population is expected to be the significant contributor to growth in incontinence value sales. On the one hand, the demographic group aged 65 and older is expected to increase by 11% until 2021 compared with 2016. On the other hand, consumers who use homemade solutions against incontinence are encouraged to use designated incontinence products.
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Understand the latest market trends and future growth opportunities for the Incontinence industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Incontinence research and analysis database.
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