Country Report

Incontinence in

Adult Incontinence in Taiwan

21 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

Retail value sales of adult incontinence increased by 11% in current terms in 2016 due to a growing ageing population in Taiwan and greater consumer awareness enhanced by continuous education over the years. The population aged 65 and above increased by 5% in 2016, and will keep increasing. Therefore, Taiwanese society and families pay more attention to the elderly, and consumer education is not only aimed towards adult incontinence users but towards the purchasers as well.

COMPETITIVE LANDSCAPE

Sancella Taiwan Enterprises Co led adult incontinence with a retail value share of 44% in 2016. Sancella owns two major adult incontinence brands, including Dr P, the largest brand in both volume and value terms in Taiwan. Dr P is one of the more established brands in Taiwan and is aimed towards entry-level consumers, while Tena is more suitable for consumers who can accept higher unit prices.

PROSPECTS

Adult incontinence is projected to grow at a value CAGR of 7% in constant 2016 terms over the forecast period due to the growing ageing population and expanding potential consumer base. This huge growth potential even attracted Taiwanese company, Taisun, back, which founded UniDry in Vietnam in 2000. This company plans to go back to Taiwanese adult incontinence in the short term.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Taiwan?
What are the major brands in Taiwan?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Taiwan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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