Retail value sales of adult incontinence increased by 11% in current terms in 2016 due to a growing ageing population in Taiwan and greater consumer awareness enhanced by continuous education over the years. The population aged 65 and above increased by 5% in 2016, and will keep increasing. Therefore, Taiwanese society and families pay more attention to the elderly, and consumer education is not only aimed towards adult incontinence users but towards the purchasers as well.
Sancella Taiwan Enterprises Co led adult incontinence with a retail value share of 44% in 2016. Sancella owns two major adult incontinence brands, including Dr P, the largest brand in both volume and value terms in Taiwan. Dr P is one of the more established brands in Taiwan and is aimed towards entry-level consumers, while Tena is more suitable for consumers who can accept higher unit prices.
Adult incontinence is projected to grow at a value CAGR of 7% in constant 2016 terms over the forecast period due to the growing ageing population and expanding potential consumer base. This huge growth potential even attracted Taiwanese company, Taisun, back, which founded UniDry in Vietnam in 2000. This company plans to go back to Taiwanese adult incontinence in the short term.
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Understand the latest market trends and future growth opportunities for the Incontinence industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Incontinence research and analysis database.
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