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Country Report

Incontinence in

Adult Incontinence in the Netherlands

24 pages, Apr 2017

US$990

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Executive Summary

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TRENDS

Retail sales of adult incontinence recorded a further year of healthy growth of 4% in both current value and volume terms in 2016. This confirms the position of adult incontinence in tissue and hygiene in the Netherlands as the strongest performing category. The good development displayed by adult incontinence is predominantly a consequence of favourable demographic shifts. While in 2001 only 14% of the entire Dutch population was older than 65 years – which continues to be the key target population for sales of adult incontinence, especially for moderate/heavy products – this group had grown to 18% in 2016 to total three million people.

COMPETITIVE LANDSCAPE

SCA Hygiene Products remained as the unchallenged leading player of adult incontinence, registering a value share of 65% in 2016. The company’s Tena brand is the single most recognised adult incontinence product in the Netherlands. Tena is not only sold through drugstores/parapharmacies and chemists/pharmacies; it is also the most widely available brand in the expanding channel of grocery retailers.

PROSPECTS

Adult incontinence is expected to record a value CAGR of 3% at constant 2016 prices over the forecast period. Value sales will continue to be driven by strong volume increases, as the Dutch population aged 65 years or older is projected to continue rising. By 2021, the population aged 65+ in the Netherlands is likely to climb to 3.49 million, which represents an increase of almost half a million between 2015 and 2021.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Netherlands?
What are the major brands in Netherlands?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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