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Country Report

Incontinence in

Adult Incontinence in Tunisia

15 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Adult incontinence continued to record solid growth in 2016 thanks to increasing consumer awareness and acceptance of the condition. Additionally, the availability of incontinence products, both light and moderate/heavy, continued to increase through major distribution channels such as supermarkets and hypermarkets, with these outlets also offering a wider product choice.

COMPETITIVE LANDSCAPE

Société d'Articles Hygiéniques Sarl (SAH) continued to dominate the category in 2016 with a 69% value share thanks to the strong presence of its Lilas brand. SAH’s position can also be attributed to widespread distribution, brand loyalty and a wide selection of products.

PROSPECTS

Rising health awareness will encourage more Tunisians who are struggling with incontinence to find a solution to the condition. As a result, the category is expected to post a value CAGR of 7% at constant 2016 prices over the forecast period. In addition, the category’s potential consumer base will grow as the population aged 65 and above is expected to rise from around 878,000 to more than 1,115,000 in 2021. Moreover, awareness will be greater among men, who are less inclined to seek help for this condition due to embarrassment. Nevertheless, incontinence will remain an embarrassing condition and not a topic of widespread discussion for the foreseeable future.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Tunisia?
What are the major brands in Tunisia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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