The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Adult incontinence continued to record solid growth in 2016 thanks to increasing consumer awareness and acceptance of the condition. Additionally, the availability of incontinence products, both light and moderate/heavy, continued to increase through major distribution channels such as supermarkets and hypermarkets, with these outlets also offering a wider product choice.
Société d'Articles Hygiéniques Sarl (SAH) continued to dominate the category in 2016 with a 69% value share thanks to the strong presence of its Lilas brand. SAH’s position can also be attributed to widespread distribution, brand loyalty and a wide selection of products.
Rising health awareness will encourage more Tunisians who are struggling with incontinence to find a solution to the condition. As a result, the category is expected to post a value CAGR of 7% at constant 2016 prices over the forecast period. In addition, the category’s potential consumer base will grow as the population aged 65 and above is expected to rise from around 878,000 to more than 1,115,000 in 2021. Moreover, awareness will be greater among men, who are less inclined to seek help for this condition due to embarrassment. Nevertheless, incontinence will remain an embarrassing condition and not a topic of widespread discussion for the foreseeable future.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Tunisia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.