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Country Report

Incontinence in

Adult Incontinence in Turkey

25 pages, Apr 2017

US$990

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Executive Summary

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TRENDS

In 2016, adult incontinence continued to benefit from increasing consumer awareness and growing product availability. Towards the end of the review period, leading home care and tissue and hygiene companies such as Ipek Kagit and Hayat Kimya launched their own adult incontinence products, which added further dynamism to the category. In addition, adult incontinence continued to benefit from increasing product availability thanks to the rapid penetration of modern grocery retailers, which have shelf space for incontinence products. Consequently, adult incontinence continued to register a dynamic performance in 2016, with current value growth of 16% and volume growth of 5%, which were comparable to the CAGRs seen in value and volume terms in the review period.

COMPETITIVE LANDSCAPE

Ontex Tüketim Ürünleri San ve Tic continued to lead adult incontinence in 2016, with a 37% value share. The company enjoys strong brand awareness and a high level of availability thanks to its extensive distribution network. In addition, through its own website, hastabezial.com, the company further increases brand awareness, further consolidating its leading position within adult incontinence.

PROSPECTS

Over the forecast period adult incontinence is set to benefit from a further increase in the older population, and increasing awareness about adult incontinence products as a result of increasing levels of education. Furthermore, companies are expected to be more active in advertising their adult incontinence products, and the penetration of incontinence products is also set to improve by the extension of the outlet networks of leading modern grocery retailers. As a consequence of these growth-enhancing factors, adult incontinence is set to register a value CAGR of 7% at constant 2016 prices in the forecast period, which is marginally above the review period value CAGR. In terms of volume sales, the forecast performance of adult incontinence is also set to remain stronger compared with the review period volume CAGR.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Turkey?
What are the major brands in Turkey?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Adult Incontinence in Turkey - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Table 1 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 2 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 5 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021

Adult Incontinence in Turkey - Company Profiles

Hayat Kimya Sanayi AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Ipek Kagit San ve Tic AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Hayat Kimya Sanayi AS: Key Facts
Summary 2 Hayat Kimya Sanayi AS: Operational Indicators
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2016
Summary 4 Ipek Kagit San ve Tic AS: Key Facts
Summary 5 Ipek Kagit San ve Tic AS: Operational Indicators
Summary 6 Ipek Kagit San ve Tic AS: Competitive Position 2016

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TRENDS

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Table of Contents

Adult Incontinence in Turkey - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Adult Incontinence in Turkey - Company Profiles

Hayat Kimya Sanayi AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Ipek Kagit San ve Tic AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

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Adult Incontinence in Turkey

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Adult Incontinence in Turkey - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Adult Incontinence in Turkey - Company Profiles

Hayat Kimya Sanayi AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Ipek Kagit San ve Tic AS in Tissue and Hygiene (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

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