Executive Summary

Mar 2017

The main users of adult incontinence products are older people, who are the most sensitive to changes in purchasing power. However, despite the economic deterioration, users of adult incontinence products cannot totally avoid purchasing such products, based on their physical need. Usually in Ukraine, if older people cannot afford to buy adult incontinence products, their children pay for them.


Bella-Trade led adult incontinence with a 71% value share in 2016. Its brand Seni is very popular because of its wide availability. This brand is the most widely available, being sold in every hypermarket and the majority of supermarkets. In addition, most health and beauty specialist retailers sell Seni adult incontinence products. Moreover, the brand operates within the standard price segment, and offers good-quality products, which resulted in it seeing the fastest growth in value terms in 2016, with a 6% increase.


Increasing awareness about adult incontinence products is expected to be the main contributor to the better performance expected in the category in the forecast period. Consumers are expected to be more likely to refuse inconvenient substitutes, to the benefit of adult incontinence. In addition, economic recovery is expected to have a positive effect on the development of the category over the forecast period. In terms of the improving financial situation, it is expected that people will be more exposed to adult incontinence products, and will replace inconvenient alternatives.

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Adult Incontinence in Ukraine

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Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Ukraine?
  • What are the major brands in Ukraine?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Adult Incontinence in Ukraine - Company Profiles