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Country Report

Incontinence in

Adult Incontinence in Uruguay

18 pages, Mar 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The continuous efforts of Kimberly-Clark Uruguay SA and Industria Papelera Uruguay Sociedad Anónima to raise the level of consumer awareness about the benefits of using products specifically designed to address adult incontinence is paying off. As a result, the category saw a strong volume CAGR of 9% during the review period.

COMPETITIVE LANDSCAPE

Kimberly-Clark Uruguay SA continued to lead adult incontinence in 2016 with a value share of 33%. It was followed by Industria Papelera Uruguaya with a value share of 27% and Ricardo Piffaretti, with its Indasec products, a very close third with a 26% share. Domestic player Sagrin SA saw its value share take a further fall to 12% in 2016 with it being ranked fourth overall. The top three companies have loyal customer bases and handle very similar portfolios with a wide product offer, especially within moderate/heavy adult incontinence which is the larger of the two categories. With a more basic product portfolio of less expensive products, Sagrin SA also maintained a stable consumer base for its Ready Sec adult incontinence brand.

PROSPECTS

The international brands that led adult incontinence in 2016 are expected to continue increasing their combined dominance of the category. Sagrin SA and the smaller importers and local manufacturers of adult incontinence lack the resources to stay up to date with the innovation seen from international companies. Therefore, even if they are able to maintain a large enough group of customers to survive, their combined share is nonetheless expected to decline during the forecast period.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Uruguay?
What are the major brands in Uruguay?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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