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Learn moreMar 2017
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The continuous efforts of Kimberly-Clark Uruguay SA and Industria Papelera Uruguay Sociedad Anónima to raise the level of consumer awareness about the benefits of using products specifically designed to address adult incontinence is paying off. As a result, the category saw a strong volume CAGR of 9% during the review period.
Kimberly-Clark Uruguay SA continued to lead adult incontinence in 2016 with a value share of 33%. It was followed by Industria Papelera Uruguaya with a value share of 27% and Ricardo Piffaretti, with its Indasec products, a very close third with a 26% share. Domestic player Sagrin SA saw its value share take a further fall to 12% in 2016 with it being ranked fourth overall. The top three companies have loyal customer bases and handle very similar portfolios with a wide product offer, especially within moderate/heavy adult incontinence which is the larger of the two categories. With a more basic product portfolio of less expensive products, Sagrin SA also maintained a stable consumer base for its Ready Sec adult incontinence brand.
The international brands that led adult incontinence in 2016 are expected to continue increasing their combined dominance of the category. Sagrin SA and the smaller importers and local manufacturers of adult incontinence lack the resources to stay up to date with the innovation seen from international companies. Therefore, even if they are able to maintain a large enough group of customers to survive, their combined share is nonetheless expected to decline during the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.