Adult Incontinence in Uzbekistan

TRENDS

Despite the long presence of such products in Uzbekistan, sales of adult incontinence products remain relatively low in the country. The reason is that using adult incontinence products has been a social or cultural taboo, which prevented mass consumption. However, the situation started to change towards the end of the review period. Increased recommendations by doctors to their patients to use incontinence products led to the gradual breaking down of social/cultural taboos towards the end of the review period.

COMPETITIVE LANDSCAPE

Hayat Kimya Sanayi led adult incontinence with a value share of 52% in 2016. The strong position of the company is mainly attributable to its popular brand Evony, which accounted for a 47% value share in 2016. United Distribution managed to outperform SCA Group in 2016, mainly by broadening the distribution of its Seni brand across the country. This allowed the company to climb to second position with a 21% value share in 2016. SCA Group, in the meantime, was ranked third with a 20% value share at the end of the review period. Despite its slight share decline, SCA Group remained in the top three in 2016.

PROSPECTS

Gradually rising health concerns amongst the older generation, as well as expected economic development, will drive the growth of adult incontinence over the forecast period. Besides, increasing consumer awareness of the advantages of adult incontinence products will attract new consumers, who want to avoid health-related problems in the future.

Files are delivered directly into your account within a few minutes of purchase.