B2B drives market demand, with B2B spending representing 99.5% of total demand in 2020. WPP Plc is the largest company in the UK, generating 8.9% of the industry’s total turnover in 2020. The industry is fragmented, with the top five companies generating 24.9% of total turnover in 2020. The total number of companies decreases in 2020, to 54,609 units. The costs of the industry decrease by 9.6% in 2020, largely driven by declining B2B costs. The industry’s profitability increases and stands at 23.3% of turnover in 2020, the third highest in the region. With turnover of USD26.4 billion, the UK accounts for 18.1% of the Western Europe total in 2020.
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This Euromonitor industrial report provides unique information on Advertising in the UK: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in the UK: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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