Advertising in United Kingdom: ISIC 743

January 2018
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Overview:

This Euromonitor industrial report provides unique information on Advertising in United Kingdom: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers.  The Advertising in United Kingdom: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability

The Business Services in United Kingdom report includes:

  • Five year forecasts on industry’s historic trends and growth
  • Insights on key factors shaping industry’s historic and future performance
  • Historic data on industry’s turnover, market size, imports and exports
  • Detailed overview of industry’s supply and demand structure
  • Analysis of competitive landscape changes within the industry

This report answers:

  • What is the turnover of the Business Services?
  • How the Business Services will perform in the future?
  • Which categories are driving industry's growth?
  • Which factors will shape industry’s performance?
  • What is the industry’s costs and demand structure?
  • How profitable is the industry?
  • Is industry’s competitive landscape concentrated or fragmented?

Headlines

Prospects

UK’s advertising industry enters period of slower growth
The bright future of mobile advertising
Growing importance of social media advertising

Competitive Landscape

Slowing economy raises competition in advertising industry
Growing investments in advanced digital technology

Industry Overview

Chart 1 Production vs Nominal GDP 2001–2021 Table 1 Key Industry Indicators 2011–2016 Table 2 Key Industry Indicators: Annual Growth 2012–2016

Industry Sectors

Chart 2 Industry Sectors’ Growth Indices 2001–2021 Table 3 Production by Sector: Value 2011–2016 Table 4 Production by Sector: Annual Growth 2012–2016 Table 5 Production by Sector: Share of Total 2011–2016

Firmographics

Table 6 Number of Companies by Employment Size 2011–2016 Table 7 Number of Companies by Employment Size: Annual Growth 2012–2016 Table 8 Number of Companies by Employment Size: Share of Total 2011–2016 Table 9 Production by Employment Size 2011–2016 Table 10 Production by Employment Size: Annual Growth 2012–2016 Table 11 Production by Employment Size: Share of Total 2011–2016 Table 12 Industry Leaders: Company Production Shares in 2016

Import and Export

Chart 3 Import vs Export Growth 2001-2016 Table 13 Import and Export 2011–2016

Market and Buyers

Table 14 Key Market Indicators 2011–2016 Table 15 Key Market Indicators: Annual Growth 2012–2016

B2B Buyers

Table 16 B2B Sales Structure 2011–2016 Table 17 B2B Sales Structure: Annual Growth 2012–2016 Table 18 B2B Sales Structure: Share of Total 2011–2016

Key B2B Buyer Analysis

Retail Chart 4 Production vs GDP 2001–2021 Chart 5 Costs vs Spending on Advertising 2001–2016 Table 19 Key Statistics 2011–2016 Monetary Intermediation Chart 6 Production vs GDP 2001–2021 Chart 7 Costs vs Spending on Advertising 2001–2016 Table 20 Key Statistics 2011–2016

Suppliers

Chart 8 Supply Structure (£ million, in 2016) Table 21 Supply Structure 2011–2016 Table 22 Supply Structure: Annual Growth 2012–2016 Table 23 Supply Structure:Share of Total 2011–2016

Labour Costs

Chart 9 Number of Employees vs Average Salary 2001–2016 Chart 10 Output per Employee vs Average Salary 2001–2016 Table 24 Key Statistics 2011–2016

B2B Suppliers

Table 25 B2B Supliers 2011–2016 Table 26 B2B Suppliers: Annual Growth 2012–2016 Table 27 B2B Suppliers: Share of Total 2011–2016

Key B2B Suppliers Statistics

Market Research Chart 11 Production vs GDP 2001–2021 Chart 12 Expenditure Dynamics 2001–2016 Table 28 Key Statistics 2011–2016 Business and Management Consultancies Chart 13 Production vs GDP 2001–2021 Chart 14 Expenditure Dynamics 2001–2016 Table 29 Key Statistics 2011–2016

Industry Attractiveness Index

Chart 15 Attractiveness Index of Advertising Among Other United Kingdom Industries Chart 16 Binary Diagram of Attractiveness Index Table 30 Attractiveness Index Composition

Attractiveness Index: Explanation

Future Outlook

Table 31 Forecasts 2017–2022

Definitions

Advertising
Press Television Radio Outdoor Internet and Other Advertising Means
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  • Understand future opportunities and threats within the industry
  • Track demand and supply structure
  • Understand competitive landscape of the industry
  • Inform market, strategy development and supply functions

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