AEON Group in Retailing

Company Profile

About This Report

May 2014

The second largest retailer in Japan and Asia Pacific, AEON has made gains in emerging markets. After entering Indonesia and Vietnam through convenience stores it plans to develop a multi-channel presence in both markets by opening large store formats. Its bold decision in 2013 to take control of the struggling mass merchandiser and supermarket chain Daiei in Japan, while conferring it larger scale of operations, will also make the group more dependent on the saturated mass merchandiser format.

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AEON Group in Retailing

Euromonitor International's report on AEON Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of AEON Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AEON Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of AEON Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Annual results to February 2014: L ow margins for supermarkets
Key challenges: A larger player in Asia; faces difficulties in Japan

Competitive Positioning

Low growth for AEON over 5-year period despite upturn in 2013
Competitive context in Asia Pacific: AEON firmly in number two slot

Domestic Strategy

Proportion of international sales; small but growing Asian presence
Strong reliance on mass merchandisers channel; supermarkets gain
C onvenience store players add to competitive pressure on AEON

International Strategy

Modest global reach but presence in fast growing Asian markets
China: Small but rising share in department stores amid challenges
Stronger growth in Malaysia than in Hong Kong and South Korea
Major growth prospects from recent and planned market entries

Multi-channel Strategy

Daiei’s purchase boosts reliance on saturated mass merchandisers
Mass merchandisers: Managing Daiei’s recovery in declining format
Supermarkets: Small stores in Malaysia highlight growth potential
Department stores: Growth gathers pace in China despite obstacles
Health and beauty specialists: AEON strengthens its lead in Japan

Brand and Private Label Strategies

Focus on small format banners; more prominence for AEON name
AEON: Brand increasingly reaches beyond mass merchandisers
Ministop: Recent entries boost still modest emerging markets sales
Private label: Strong growth for Topvalu , Asia’s largest private label

Opportunities and Recommendations

Key recommendations