Affordable Luxury in Emerging and Developing Markets and the Impact

Introduction

Scope

Definitions

Drivers

Affordable luxury consumer types

Which channels are benefiting?

Key Findings

Key findings

Socio-economic Backdrop

Emerging economies continue to grow but at slower pace

Drivers of middle class expansion

Growth in middle class households

Discretionary spending on the rise

Category spend by decile 5 households

The Aspirational Consumer

Attitudes to bargains and self-treats

What do consumers look for when buying packaged foods?

Priority attributes in clothing and footwear

Retail Trends

The development of modern grocery formats

Seeking value for money

Internet shopping: Making luxury more affordable

The power of China’s online giants

The rise of e- and m-commerce

The shopping tourism boom

Chinese tourists flock to world shopping destinations

Market Impact

Packaged food and drinks

Consumer foodservice

The success of “sachet marketing”

“Accessible luxury” in fashion

Fashion label brand strategies

Demand for affordable smartphones

Smartphone brand strategies

Growing demand for white goods

Appliance brand strategies

Outlook and Recommendations

Middle class households and income will continue to expand

The emerging market shopper of the future

Recommendations

Methodology and Definitions

Methodology and sources

Data parameters

Geographical definitions

Internet vs Store-based Shopping

Further Insight

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