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Strategy Briefing

AFH Tissue: Responding to the Changing Institutional Landscape

60 pages, May 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

North America and Western Europe have historically dominated AFH tissue consumption. However, growth is limited as the industry matures and faces constraints due to shifting trends in institutional channels. This report analyses how changes in the institutional channel landscape have impacted the demand for AFH tissue consumption, looking at both emerging and developed markets, and highlighting recent product innovations in wipers and “green” AFH tissue.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Structural changes in workplace environments and budget constraints inhibit growth in developed markets

Structural changes in institutional channels, including the rise in manufacturing automation and work telecommuting, pose challenges to AFH tissue. Slower economic growth in developed markets has also led to lower employment levels and cost constraints, forcing AFH customers to purchase fewer tissue products or to seek out low-cost options.

Expansion in foodservice and tourism create opportunities for AFH tissue

The positive performance of the foodservice and hotel industries provide an opportunity for growth, particularly in emerging markets, which are seeing the largest expansion. Developed markets with stronger economies, such as Germany, are also experiencing growth in AFH tissue, due to increased usage of service-related institutional channels.

Demand in emerging markets due to positive employment trends, investment in infrastructure and improved hygiene

Investment in infrastructure, the rise in employment and the adoption of modern hygiene habits are supporting demand for AFH tissue in developing markets. Changes in consumer hygiene habits are also leading consumers to expect certain hygiene products in institutional channels. These tendencies are supporting demand for AFH tissue.

Innovation and product differentiation in AFH wipers support category growth

Although AFH wipers only accounts for 8% of global volume AFH tissue consumption, the category saw a great deal of product innovation and specialisation in recent years, with launches targeted towards specific industries, such as healthcare and foodservice.

The “green” movement takes shape through alternative materials and disposal methods

Due to regulations and stricter guidelines in public channels and some business/industry channels, there is strong demand for sustainable products. Innovations include alternative fibres and flushable products to minimise the environmental impact and reduce waste.

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Introduction

Scope

Key findings

Global AFH Tissue Market Review

Volume growth in AFH tissue consumption is consistent at 3%

Asia Pacific and North America lead AFH tissue sales

Growth in emerging markets

Toilet paper and facial tissues show the largest growth opportunities

Fastest growth in AFH tissue sales through the horeca channel

Institutional Channel Landscape

AFH tissue in business/industry

AFH tissue in horeca

AFH tissue in public

AFH tissue in healthcare

Challenges and opportunities from changing institutional channels

The rise in automation: A threat to AFH tissue in manufacturing

Changing employment: Trend towards telecommuting

Substitutes and usage limits: Automatic dispensers and hand dryers

Consumption growth in AFH paper towels and hand dryer perceptions

Budget cuts: AFH tissue customers are buying less and cheaper

Expansion of foodservice in developing markets

Luxury hotels: Opportunity for premium tissue customers

Shifts in the healthcare landscape: A global view of hospitals

Customisation is an opportunity for premium AFH tissue

Case Studies: Developing vs. Developed Markets

China: Expansion of shopping centres and foodservice

China: Response to changing consumer expectations

China: Demand for luxury provides an opportunity for premium tissue

India: Changing hygiene habits in AFH channels

India: Growth in luxury hotels

US: Slow growth in a mature market

US: Opportunities in AFH wipers and premium tissue

Germany: High-performing developed market

Germany: Shifting landscape in healthcare – hospitals

Germany: Shifting landscape in healthcare – elderly care homes

Category Deep Dive: Wipers

Usage of AFH wipers dominated by developed markets

Growing usage of wet wipes

Product innovation in foodservice wipes

Opportunity for premium: Make-up remover wipes in hotels

New Product Development: Focus on “Green”

What makes AFH tissue “green”?

Alternative materials: Solaris Paper

Reducing waste: Sofidel Group’s Papernet with Dissolve Tech

Future Prospects

Channel expansion, wet wipes and cost-saving products

Report Definitions

Data parameters

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

AFH Tissue: Responding to the Changing Institutional Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Structural changes in workplace environments and budget constraints inhibit growth in developed markets

Expansion in foodservice and tourism create opportunities for AFH tissue

Demand in emerging markets due to positive employment trends, investment in infrastructure and improved hygiene

Innovation and product differentiation in AFH wipers support category growth

The “green” movement takes shape through alternative materials and disposal methods

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global AFH Tissue Market Review

Volume growth in AFH tissue consumption is consistent at 3%

Asia Pacific and North America lead AFH tissue sales

Growth in emerging markets

Toilet paper and facial tissues show the largest growth opportunities

Fastest growth in AFH tissue sales through the horeca channel

Institutional Channel Landscape

AFH tissue in business/industry

AFH tissue in horeca

AFH tissue in public

AFH tissue in healthcare

Challenges and opportunities from changing institutional channels

The rise in automation: A threat to AFH tissue in manufacturing

Changing employment: Trend towards telecommuting

Substitutes and usage limits: Automatic dispensers and hand dryers

Consumption growth in AFH paper towels and hand dryer perceptions

Budget cuts: AFH tissue customers are buying less and cheaper

Expansion of foodservice in developing markets

Luxury hotels: Opportunity for premium tissue customers

Shifts in the healthcare landscape: A global view of hospitals

Customisation is an opportunity for premium AFH tissue

Case Studies: Developing vs. Developed Markets

China: Expansion of shopping centres and foodservice

China: Response to changing consumer expectations

China: Demand for luxury provides an opportunity for premium tissue

India: Changing hygiene habits in AFH channels

India: Growth in luxury hotels

US: Slow growth in a mature market

US: Opportunities in AFH wipers and premium tissue

Germany: High-performing developed market

Germany: Shifting landscape in healthcare – hospitals

Germany: Shifting landscape in healthcare – elderly care homes

Category Deep Dive: Wipers

Usage of AFH wipers dominated by developed markets

Growing usage of wet wipes

Product innovation in foodservice wipes

Opportunity for premium: Make-up remover wipes in hotels

New Product Development: Focus on “Green”

What makes AFH tissue “green”?

Alternative materials: Solaris Paper

Reducing waste: Sofidel Group’s Papernet with Dissolve Tech

Future Prospects

Channel expansion, wet wipes and cost-saving products

Report Definitions

Data parameters

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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