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Learn moreMay 2017
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North America and Western Europe have historically dominated AFH tissue consumption. However, growth is limited as the industry matures and faces constraints due to shifting trends in institutional channels. This report analyses how changes in the institutional channel landscape have impacted the demand for AFH tissue consumption, looking at both emerging and developed markets, and highlighting recent product innovations in wipers and “green” AFH tissue.
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Structural changes in institutional channels, including the rise in manufacturing automation and work telecommuting, pose challenges to AFH tissue. Slower economic growth in developed markets has also led to lower employment levels and cost constraints, forcing AFH customers to purchase fewer tissue products or to seek out low-cost options.
The positive performance of the foodservice and hotel industries provide an opportunity for growth, particularly in emerging markets, which are seeing the largest expansion. Developed markets with stronger economies, such as Germany, are also experiencing growth in AFH tissue, due to increased usage of service-related institutional channels.
Investment in infrastructure, the rise in employment and the adoption of modern hygiene habits are supporting demand for AFH tissue in developing markets. Changes in consumer hygiene habits are also leading consumers to expect certain hygiene products in institutional channels. These tendencies are supporting demand for AFH tissue.
Although AFH wipers only accounts for 8% of global volume AFH tissue consumption, the category saw a great deal of product innovation and specialisation in recent years, with launches targeted towards specific industries, such as healthcare and foodservice.
Due to regulations and stricter guidelines in public channels and some business/industry channels, there is strong demand for sustainable products. Innovations include alternative fibres and flushable products to minimise the environmental impact and reduce waste.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.