Africa Airlines: Redefining the Global Map

Growth region

Oil and natural resources, as well as slowing inflation, steady investment inflows and rapid urbanisation, are helping to bolster consumer spending and are driving strong economic growth in Sub-Saharan Africa, thus appealing to a number of airline players.

Middle class rising

Youthful demographic composition, as well as a rising middle class in the region, represent untapped opportunities in a marketplace where players can take advantage of slowly rising consumer expenditure and growing interest in travelling intra-regionally and internationally.

Tax and regulations still a major burden

High air transportation taxation hampers the entrance of new airline players on the market, while also preventing local operators from expanding and thus increasing fares. This ultimately slows downs the development of the air transportation in Sub-Saharan Africa.

Increased competition

Despite burdensome setbacks, powerful international airlines are recognising the potential this region offers and are keen to invest in order to gain a first-mover advantage. Increased route networks and code sharing partnerships are shaping the market.

Infrastructure investments and business travel under the radar

Growing and improving transportation infrastructure is recognised by local governments as a prerequisite for boosting the attractiveness of their countries, which in turn can increase tourism flows. Business class segment offerings are flourishing to appeal to travellers from and to the region.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment