The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2014
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Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local governments to convert their airports into business destinations are seen as a key driver in supporting local communities and destinations. Premium economy has been growing, boosting airline revenues and increasing the competiveness of the local airlines
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Oil and natural resources, as well as slowing inflation, steady investment inflows and rapid urbanisation, are helping to bolster consumer spending and are driving strong economic growth in Sub-Saharan Africa, thus appealing to a number of airline players.
Youthful demographic composition, as well as a rising middle class in the region, represent untapped opportunities in a marketplace where players can take advantage of slowly rising consumer expenditure and growing interest in travelling intra-regionally and internationally.
High air transportation taxation hampers the entrance of new airline players on the market, while also preventing local operators from expanding and thus increasing fares. This ultimately slows downs the development of the air transportation in Sub-Saharan Africa.
Despite burdensome setbacks, powerful international airlines are recognising the potential this region offers and are keen to invest in order to gain a first-mover advantage. Increased route networks and code sharing partnerships are shaping the market.
Growing and improving transportation infrastructure is recognised by local governments as a prerequisite for boosting the attractiveness of their countries, which in turn can increase tourism flows. Business class segment offerings are flourishing to appeal to travellers from and to the region.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.