Strategy Briefing

Africa Airlines: Redefining the Global Map

43 pages, Aug 2014

US$1,325

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Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local governments to convert their airports into business destinations are seen as a key driver in supporting local communities and destinations. Premium economy has been growing, boosting airline revenues and increasing the competiveness of the local airlines

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Growth region

Oil and natural resources, as well as slowing inflation, steady investment inflows and rapid urbanisation, are helping to bolster consumer spending and are driving strong economic growth in Sub-Saharan Africa, thus appealing to a number of airline players.

Middle class rising

Youthful demographic composition, as well as a rising middle class in the region, represent untapped opportunities in a marketplace where players can take advantage of slowly rising consumer expenditure and growing interest in travelling intra-regionally and internationally.

Tax and regulations still a major burden

High air transportation taxation hampers the entrance of new airline players on the market, while also preventing local operators from expanding and thus increasing fares. This ultimately slows downs the development of the air transportation in Sub-Saharan Africa.

Increased competition

Despite burdensome setbacks, powerful international airlines are recognising the potential this region offers and are keen to invest in order to gain a first-mover advantage. Increased route networks and code sharing partnerships are shaping the market.

Infrastructure investments and business travel under the radar

Growing and improving transportation infrastructure is recognised by local governments as a prerequisite for boosting the attractiveness of their countries, which in turn can increase tourism flows. Business class segment offerings are flourishing to appeal to travellers from and to the region.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Sub-Saharan Africa in 2020

Strong economic expansion

Foreign investments increasing

Sub-Saharan Africa among the top regions for tourism

Global and Regional Performance

Intra-regional demand on the up

SWOT

Protectionism: A major constraint

Crippling taxation

Case study: South Africa

Corruption preventing growth

Competitive Landscape

Tourist arrivals in Sub-Saharan Africa

Air passengers flows

Fleet

Aviation infrastructure gap

Key airport investments

T hree key players that drive growth

Case study: Ethiopian Airlines

Success story

Smart planning: the way to leapfrog competition

Hubs

South Africa: Still a major transportation hub

Kenya aiming to become key African hub

And the award goes to…..

Trends

Aerotropolis in Africa?

Helping hand for hub status

Opportunities explored

Middle class: A key driver for prosperity

Premium on the rise

Business class in demand

Business travel: Crucial offering for airlines

Private jets big in Nigeria open the door for charter players?

LCCs must embrace M-payments

Case study: Fastjet

Making inroads but very slowly

LCCs round-up

Religious tourism: Time to diversify

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Strategy Briefing

Africa Airlines: Redefining the Global Map

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About This Report

New Report Guarantee

Overview

Why buy this report?

Growth region

Middle class rising

Tax and regulations still a major burden

Increased competition

Infrastructure investments and business travel under the radar

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Sub-Saharan Africa in 2020

Strong economic expansion

Foreign investments increasing

Sub-Saharan Africa among the top regions for tourism

Global and Regional Performance

Intra-regional demand on the up

SWOT

Protectionism: A major constraint

Crippling taxation

Case study: South Africa

Corruption preventing growth

Competitive Landscape

Tourist arrivals in Sub-Saharan Africa

Air passengers flows

Fleet

Aviation infrastructure gap

Key airport investments

T hree key players that drive growth

Case study: Ethiopian Airlines

Success story

Smart planning: the way to leapfrog competition

Hubs

South Africa: Still a major transportation hub

Kenya aiming to become key African hub

And the award goes to…..

Trends

Aerotropolis in Africa?

Helping hand for hub status

Opportunities explored

Middle class: A key driver for prosperity

Premium on the rise

Business class in demand

Business travel: Crucial offering for airlines

Private jets big in Nigeria open the door for charter players?

LCCs must embrace M-payments

Case study: Fastjet

Making inroads but very slowly

LCCs round-up

Religious tourism: Time to diversify

Why buy this report?

Want to find out more about this report?

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