Africa

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Only marginally positive growth in pet products overall in Morocco in 2023 is a result of declining disposable incomes against a weak economic background. Slowed growth is also attributable to the fact that the brands remain limited in availability…

Navigating through a tumultuous economic landscape, Morocco experienced a robust recovery in 2021, with its GDP witnessing an impressive growth of more than 7%. However, this upward trajectory was abruptly stymied in 2022 when the economy's dipped to…

Sales of other pet food in Morocco are significantly impacted by falling disposable incomes and the economic recession. Not only have pet owners been abandoning their pets, but consumers have also been discouraged to take on new pets such as birds,…

2023 saw a reduction in adoptions and purchases of dogs in Morocco, as well as a higher rate of abandonment. This was prompted by several factors. As people start to return to work post pandemic, many are finding that they do not have enough time for…

Despite a difficult economic context and the declining disposable incomes, cat ownership in Morocco has not been much affected by the pet abandonment seen in dogs. Unlike dogs, cats are considered clean animals in the Arab world generally and are…

As a result of the pandemic in 2020, there was an uptick in pet ownership in South Africa. Relationships between existing pet owners and their pets also improved, given that they spent more time together during the various lockdowns. These new and…

Ariika, a successful start-up that has become a leading player in the Middle Eastern market for bean bags and travel comfort products, expanded its product line to include pet beds and seating options. The colourful and stylish options quickly caught…

Pet care is set to continue to register steady current value growth in 2023, despite several challenges, such as increasing production and distribution costs, continuous rolling blackouts, and lacklustre economic growth. The pet population, which was…

Despite the challenging economic conditions, pet care in Egypt showed steady value sales growth and development over the review period. Pet care had to navigate through devaluing currencies, high inflation rates, and new import regulations which led…

Marltons Pets & Products (Pty) Ltd maintained its lead in other pet food in 2022, alongside also heading up the largest category, bird food, and the fastest growing category, small mammal/reptile food, with its namesake brand; it also held second…

The ownership of birds, fish, and other small mammals/reptiles is not popular in the Egyptian culture and is not expected to change significantly in the forecast period. Birds and fish are considered a short-lived experience for pet owners, and while…

While pet humanisation and premiumisation are still prominent trends in South Africa, difficult financial conditions locally have seen consumers trading down within dog food and looking for affordable or functional products. Rampant food inflation,…

Vetwork is a new platform that links pet owners with pet service providers, such as vaccination veterinarians, groomers, and dog walkers, in order to make pet ownership as easy and convenient as possible. It was chosen as one of six winners of Nestlé…

Pet humanisation and premiumisation have remained prominent trends in South Africa in 2023, although difficult financial conditions locally are seeing some consumers trade down within cat food, and looking for more affordable or functional products.…

With the changing pet care dynamics, pet owners are increasingly seeking specialised products for their cats' specific dietary needs. However, due to import restrictions, the availability of global cat food has become more challenging. To meet cat…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…