Africa

While soft drinks in Kenya continued to develop positively in total volume sales terms in 2023, growth was weaker than in 2022. This was partly attributable to increasing maturity, but mainly due to the spike in inflation fuelled by the global…

While juice continued to expand in retail volume terms in 2023, growth was down substantially on 2022 and also lower than the CAGR for the entire review period. This was partly explained by increasing maturity, but mainly attributable to rising…

Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation.…

Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the…

Carbonates in Kenya showed another impressive performance in 2023, with off- and on-trade volume sales increasing at robust rates. Favourable demographic trends, rising urbanisation and the expansion of the country’s middle class continued to…

Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…

Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to…

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…

Aris Ice Tea marks a significant milestone as Tunisia's first locally-produced RTD tea. With all existing products in the market being imported, Aris is a pioneering Tunisian offering in this category. The brand boasts a diverse range of four…

Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19…

Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in…

Jouto, from Gias Industrie, emerges as a new contender in powder concentrates in Tunisia in 2023, with Gias Industrie already handling distribution for the Sango brand. With an eye on its rivals, the company is poised to challenge its direct…

Tunisia is currently grappling with a crisis in the supply of refined sugar, which first emerged in August 2022 and continued throughout 2023. This shortage has had a profound effect on the production of carbonates and subsequently on the overall…

While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…

Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…

In 2023, soft drinks continued to recover from the COVID-19 pandemic, though it had to deal with an ongoing, if lessening, international inflationary context and fuel price hikes. This affected household incomes with many consumers economising and…