Africa

2023 continued to be influenced by elevated inflation and rising transportation and manufacturing costs. This put pressure on the prices of imported and domestic tissue and hygiene brands. Most of these products are considered non-essential among…

Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

Retail tissue in Nigeria suffered significantly in terms of volume sales in 2023, with deep declines resulting from the country’s struggling economy. Rising energy costs and high inflation, along with a weakened local currency substantially…

2023’s high inflation led to strong volume sales declines for retail adult incontinence in Nigeria. Rising energy costs and a weakened local currency substantially undermined consumer spending power, meaning that many Nigerians were unable to afford…

Nappies/diapers/pants recorded deep dips in terms of volume sales in Nigeria in 2023, thanks to the negative impact of poor economic conditions on demand. High inflation caused by rising fuel prices and the depreciation of the local currency…

Menstrual care recorded deep declines in volume sales in 2023 in Nigeria, with consumer demand falling due to inflationary conditions and reduced purchasing power. Although menstrual care products are usually regarded as essential, many local…

Demand for away-from-home (AFH) tissue and hygiene products in Nigeria was severely undermined in 2023. Demand typically comes from foodservice restaurant chains, hotels, office complexes and healthcare facilities that invest in customer service and…

Tissue and hygiene in Angola continues to register positive sales growth as the proliferation of locally manufactured products across all categories and the spread of modern retailing combined with population growth, rising affluence and urbanisation…

High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…

Concerns surrounding rising interest rates, inflationary pressures, loadshedding and supply chain constraints were the focus in 2023, influencing the performance of tissue and hygiene in South Africa. However, overall inflation in the country…

The average unit price of toilet paper in South Africa continued to rise in 2023, with inflation affecting transport, fuel and production costs. Inflation also impacted consumers’ disposable incomes, and thus retailers’ shelves were stacked with…

With the effects of inflation still being felt within the market during 2023, many consumers turned to more affordable options for retail adult incontinence in South Africa. This resulted in the further demand for private label and cheaper…

In a price-sensitive market, and given the recent inflationary pressures, private label witnessed consistent growth in nappies/diapers/pants in South Africa as consumers looked to cheaper alternatives in 2023. Although many parents are considerably…

Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising…

South Africa is no longer facing the restrictions of the pandemic, employees have returned to offices and consumers are generally spending greater time outside of the home. This also means that hospitals are no longer full of patients requiring…

In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation. However, the performance of the market…

While wipes in Tunisia registered double-digit percentage value growth, constant value growth was much more moderate, as inflation continued to be high and consumers prioritised essentials, as purchasing power fell. Baby wipes continued to account…

While tissue and hygiene in Tunisia registered double-digit percentage current value growth, constant value growth was much more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as…

Though retail tissue in Tunisia registered double-digit percentage value growth, constant value growth was much more modest, as inflation continued to be high. In response, consumers looked to economise and bought much larger economy packs, such as…