Africa

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

There is expected to be moderate current value and volume growth for yoghurt in 2023. Local production ensures affordable prices and stable supply. That being said, smaller offerings of 100ml are more popular in 2023, as it is less of a financial…

Value sales continue to be very low for other dairy in Kenya. That being said, it is expected that other dairy will register healthy volume growth in 2022, largely driven by increasing sales of cream, which continues to be the only product within…

Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has…

In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and…

In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

As the economic situation in Tunisia remains challenging, with high inflation rates and a decrease in purchasing power, there has been a rise in the number of economy yoghurt products in 2023. Local brands such as Délice, Vitalait, Natilait, and YAB…

In 2023, chilled dairy desserts saw tight competition between domestic players Délice and Vitalait. Both companies are introducing new flavours and innovative packaging to attract consumers. Délice, being the market leader, is introducing new…

Semi skimmed shelf stable milk experienced a significant decline in volume of 30% in 2022, largely due to the shortage of milk production by farmers and financial challenges. This decline has significantly impacted the Tunisian dairy sector, with…

While the challenges posed by the COVID-19 pandemic have largely receded in 2023 in line with restrictions having eased in 2022, the dairy industry is now facing new challenges. Drought and inflation have emerged as significant challenges,…

The presence of illicit trade, especially on the cheese landscape, is a rising threat against market development in 2023, with cheese coming from illicit markets being sold at far lower prices than cheese in formal retailing. The health and wellness…

Tanzania’s economy continues to bounce back from the effects of COVID-19, with the government investing in local dairy production and raising taxes on imports. The country’s large, affluent middle class underpins the demand for more expensive…

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise the distribution of dairy as modern retailing remains in its infancy,…

In 2023, the dairy industry has overcome the adverse effects of the COVID-19 pandemic. Nevertheless, it now faces a new set of challenges, such as inflation. Consequently, various dairy product categories have experienced price increases, leading…

In 2023, the COVID-19 pandemic has come to a close. However, the industry faces other challenges such as inflation due to rapidly increasing oil and fuel prices. However, sales continue to benefit from population growth, urbanisation, and government…