Africa

Rice and bread remained the most popular staple foods in 2023. The demand for options like pasta, breakfast cereals and processed meat and seafood remained largely limited to more affluent urban dwellers. Further significant rises in unit prices and…

As the staple foods market in Côte d’Ivoire was recovering from the impact of the COVID-19 pandemic, it was hit by high rates of global inflation. This had a marked impact on prices in certain product categories. In this context, consumers switched…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…

In 2023, Uganda's staple food landscape has witnessed shifts as consumers favour smaller pack sizes, aligning with cost-conscious preferences. Retailers respond by importing compact versions of multinational brands, catering to the demand for…

The worst drought in 40 years pushed local food prices up while Russia’s war in Ukraine has led to further price pressures. To curb inflation, interest rates were raised and the currency depreciated making imports more expensive. Despite this, demand…

In 2023, the COVID-19 pandemic is no longer a strong factor in the performance of staples foods, with the category now being impacted by global inflation. However, as Angola is a country that benefits from exports, the country is benefiting from…

The Tunisian economy continue to struggle and its agricultural sector is particular in negatively impacted by drought. Inflation still remains high, especially for food, and this is reflected in a muted performance for staple foods, with minimal…

Pasta is subsidised by the government in Tunisia and pasta is a key staple in the Tunisia diet, with Tunisia having one of the highest global consumption rates per capita of pasta. However, in 2023, with local wheat production yields significantly…

In Tunisia, there is increased demand for frozen processed red meat within the foodservice industry. Red meat products are increasingly being imported from countries like Australia and Argentina and directly supplied to restaurants and fast food…

Shelf-stable vegetables continue to account for most volume sales. The launch of several new local brands has also introduced competition into the segment. These are Stifen, Navara and Greeno. In addition, the range of vegetables on offer is…

In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable…

Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…

In 2023, the Kenyan staple foods market is navigating through a period of high food inflation, leading to significant increases in unit prices. This economic environment has prompted consumers to prioritise essential grocery items while curtailing…

In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…

Processed meat, seafood, and alternatives to meat in Kenya is feeling the impact of the energy crisis resulting from the war in Ukraine, along with high inflation. While the overall category is seeing an increase in current value sales and volume…

Processed fruit and vegetables in Kenya is subject to several influencing factors in 2023. The ongoing drought has inadvertently boosted the performance of certain processed products, notably shelf stable tomatoes, as shortages in fresh produce…

The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…