Ahold Delhaize in Retailing

Company Profile

About This Report

Aug 2018

The Ahold and Delhaize merger in 2016 established the combined company as the world’s seventh-largest retailer. Especially in the core US market the merger created many opportunities for synergies, which the company is seeking to realise. The retailer is also well positioned in Northern and South-eastern Europe, as well as growing online. However, the formation of Ahold Delhaize has get to see the group significantly increase its sales, whilst its global market share declined in 2017.

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Ahold Delhaize in Retailing

Euromonitor International's report on Ahold Delhaize delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Ahold Delhaize, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ahold Delhaize.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ahold Delhaize provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
The sum of their parts
SWOT: Ahold Delhaize
Strategic objectives and challenges

Competitive Positioning

Ahold Delhaize continues to underperform despite merger
Competitive context: Declining ranking despite benefits of merger

Corporate Background and Strategy

Pre-merger profile: Royal Ahold NV
Pre-merger profile: Delhaize Group SA
Continued re-structuring post merger
Ahold Delhaize’s wider corporate strategy
Core brand focus to improve performance
Creating a balance between price, service and health
Growing e-commerce sales (especially for grocery)

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