When AI recommends, shoppers respond
GenAI platforms are reshaping product discovery, shifting shopper behaviour from ads to answers. To stay visible and trusted, brands need smarter digital strategies. Euromonitor's E-Commerce data delivers the insights to win in today’s AI-driven commerce landscape.
Download reportThe rise of AI as the new search engine
Global AI-driven referrals to retail e-commerce surged 453% in 2025 - FMCG alone grew 302%, while all other referral sources for these products rose by only 23%.
Is AI-powered search becoming the new beauty counter?
Beauty and personal care products are leading in AI-powered product discovery, representing more than 40% of all generative AI–driven searches.
E-commerce rank doesn’t equal AI visibility
As AI-powered discovery accelerates, AI visibility is disrupting brand rankings - diverging from traditional category leaders.
Win in the new era of commerce
As shoppers increasingly turn to AI-powered search platforms for product discovery and purchasing decisions, traditional advertising models are being disrupted. Brands that maintain a clear, strategic view of the GenAI platform landscape - and understand its influence on market dynamics, competitive positioning and growth opportunities are best positioned to win in this new era of commerce.