The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2017
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Business travel is ripe for a shake-up, with low-cost carriers and short-term rentals already muscling in. Business travel has the potential to become highly automated, more so than leisure travel, because it is a more frequent activity, whereby brands can deliver and improve on the product and service thanks to big data and AI. This global report looks at how all travel brands need to consider business travel through a digital, consumer-centric lens to avoid losing out to disruptive forces.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global workplace is experiencing the so-called Fourth Industrial Revolution, with many jobs, especially in travel, susceptible to automation, which is disrupting the workplace and, by extension, changing the needs of business travellers.
Business travellers will be more diversified in terms of nationality, age and gender and, combined with the greater flexibility of the gig economy, many norms will fall by the wayside. Generation Y will pave the way for ubiquitous digital connectivity.
The travel industry is an important job creator, and also has been an important incubator for the gig economy and the self-employed. The future of work will be virtual and mobile, highly connected but uncertain.
Corporate business travel has been slower off the mark to modernise, held back by legacy issues over compliance. Yet threats are multiplying as leisure brands offering “for business” solutions muscle-in.
The future fight for business travel will take place at the intersection of search, booking, real-time services plus payments and loyalty, moving towards singular integration, as exemplified by trip planning apps from SaaS and GDS players.
There is a myriad of new technologies, such as voice-enabled AI, emotion recognition software and biometrics that brands can leverage. The danger is not to lose sight of providing a seamless, enhanced user experience at each touchpoint.
Business travel will be increasingly automated, but conversely the service will become personalised – tailored offerings based on stored preferences and even DNA profiling, with custom website browsing, unique pricing and payments.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.