Air care was negatively impacted by COVID-19. While current values sales benefited, volumes sales were well down and were impacted by double-digit percentage price rises.
In 2021, the availability of electric air care has increased within local shelves. Such products were commonly used in offices prior to the pandemic.
Competition will remain high in 2021, with a large number of players, mostly international. These foreign air care players will maintain their leading value shares, thanks to their wide presence in modern retailers and expanding assortment.
Volume sales will gradually improve over the forecast period and return to growth by 2023. This comes in line with the pandemic coming to an end and disposable incomes recovering slightly.
Spray/aerosol air fresheners leads air care, in terms of value sales, due to its wide availability and variety of products, compared to other air care products. Spray/aerosol air freshener is also the most affordable kind, with a large number of brands offering a wide range of scents, formats and prices.
Consumers are expected to continue economising in 2022 and beyond. Belarusians will continue to seek the best available prices via discounts and promotions.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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