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Learn moreFeb 2018
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The number of air care products available remained limited in 2017. With the exception of spray/aerosol air fresheners, products in air care were imported and negatively affected by lower and erratic foreign currency allocation.
Lavender and apple remained the most common fragrances in air care in Venezuela. No new fragrances entered the category from 2014 until the end of the review period as difficult operating conditions in the country discouraged new releases.
Car air freshener and electric air fresheners outperformed air care in 2017. Price increases boosted current retail value growth despite declining retail volume sales.
SC Johnson & Son de Venezuela CA dominated air care in 2017 thanks to its well-known brand Glade. The favourable competitive positions achieved by this company in air care over the review period can be attributed to the wide portfolios of products offered in all categories, and strong distribution.
International brands and manufacturers led air care in 2017. The majority of smaller domestic companies participated in standard spray/aerosol air fresheners, as this category had the highest penetration among low-income households.
Overall, the competitive positions of the brands present in air care did not change significantly in 2017. With product availability limited it remained difficult to predict movements between company and brand shares.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Venezuela market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.