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Country Report

Air Care in

Air Care in Venezuela

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Availability of air care products remains limited in 2017

The number of air care products available remained limited in 2017. With the exception of spray/aerosol air fresheners, products in air care were imported and negatively affected by lower and erratic foreign currency allocation.

Two fragances dominate

Lavender and apple remained the most common fragrances in air care in Venezuela. No new fragrances entered the category from 2014 until the end of the review period as difficult operating conditions in the country discouraged new releases.

Car air fresheners and electric air fresheners outperform in 2017

Car air freshener and electric air fresheners outperformed air care in 2017. Price increases boosted current retail value growth despite declining retail volume sales.

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates air care

SC Johnson & Son de Venezuela CA dominated air care in 2017 thanks to its well-known brand Glade. The favourable competitive positions achieved by this company in air care over the review period can be attributed to the wide portfolios of products offered in all categories, and strong distribution.

International brands lead air care

International brands and manufacturers led air care in 2017. The majority of smaller domestic companies participated in standard spray/aerosol air fresheners, as this category had the highest penetration among low-income households.

No key launches or packaging innovations

Overall, the competitive positions of the brands present in air care did not change significantly in 2017. With product availability limited it remained difficult to predict movements between company and brand shares.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Venezuela?
What are the major brands in Venezuela?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Availability of air care products remains limited in 2017

Two fragances dominate

Car air fresheners and electric air fresheners outperform in 2017

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates air care

International brands lead air care

No key launches or packaging innovations

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Air Care: % Value 2013-2017
Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Availability of air care products remains limited in 2017

Two fragances dominate

Car air fresheners and electric air fresheners outperform in 2017

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates air care

International brands lead air care

No key launches or packaging innovations

Samples

Overview

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Table of Contents

Air Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Availability of air care products remains limited in 2017

Two fragances dominate

Car air fresheners and electric air fresheners outperform in 2017

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates air care

International brands lead air care

No key launches or packaging innovations

CATEGORY DATA

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

MARKET DATA

SOURCES

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