Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
While overall retail volume sales of air care continued to decline in 2023, this trend was mostly driven by the larger spray/aerosol format, as an increasing number of consumers are moving away from these products due to concerns over the impact of…
The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…
Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In…