Air France-KLM Group SA in Travel

Company Profile

About This Report

Oct 2016

Air France-KLM recorded positive results in 2015 in terms of revenues, passengers carried and operating income. This was an especially good performance considering the challenging environment in which the company operates, due to tough competition coming from low cost carriers and Gulf and Asian airlines. The main challenges of the next few years include cutting costs and increasing efficiency, embracing a digital transformation, and gaining positions in the low cost segment and in Asia.

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Air France-KLM Group SA in Travel

Euromonitor International's report on Air France-KLM Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Transportation market and the global economy.

Company and market share data provide a detailed look at the financial position of Air France-KLM Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Air France-KLM Group SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Air France-KLM Group SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Transportation research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment
SWOT: Heavy losses can be offset by existing opportunities
Key strategic objectives and challenges

Competitive Positioning

Air France-KLM performance below industry average
Global ranking
Emerging players gain ground
Regional performance
Air France-KLM’s share eroded in France and the Netherlands

Geographic and Category Opportunities

Several new destinations in 2016
Scheduled flights: North America records best performance in 2015
Alliances and partnerships drivers of growth
Transavia: Steady growth in the healthy LCC sector
Cargo business affected by economic and competitive environment
Leading global player in the maintenance sector
Increased efficiency in the catering business in 2015

Brand Strategy

Brand strategy at a glance
Digital channels at the core of a transformation process
Social media favourite customer service tool for consumers
Flying Blue programme takes part in digitalisation process

Operations

Modernization and slight capacity reduction for the fleet
Air France-KLM top European airline for ancillary revenues
Ambitious 2020 CO2 emissions target

Recommendations

To target high growth regions and market segments