Having exhibited their fastest rate of growth in almost a decade during 2020, the rate of growth in retail current value sales of air treatment products slowed significantly during 2021 but remained elevated in the context of the review period as a whole. An unusually hot summer during 2021 played a significant role in this.
Having more than doubled during 2020, retail current value sales of air purifiers continued to expand at a robust pace during 2021. COVID-19 remained the main driver of this growth during 2021, with air purifiers promising to remove pathogens from the air.
Golder Electronics continued to strengthen its leadership of air treatment products in 2021, with its affordable Vitek and Maxwell cooling fans particularly continuing to grow in popularity with local consumers. Cooling fans is highly fragmented, with ‘others’ i.
During the forecast period, the rate of growth in retail current value sales of air treatment products is likely to be broadly similar to the review period. While climate change is generally making summers warmer and longer in Russia, the exact impact of this is impossible to predict from year to year.
Having seen a surge in demand during 2020 and 2021, the retail of growth in retail current value sales of both air purifiers and humidifiers is set to decline during the forecast period as a whole. As the threat of COVID-19 begins to fade, many local consumers will lose interest in these products.
Having surged past electronics and appliances retailers in 2020 due to pandemic-related disruption, e-commerce will remain the leading distribution channel for air treatment products during 2021. However, e-commerce is somewhat less popular for split air conditioners than for air purifiers and cooling fans, as the former require quite complex installation that is usually done by a professional.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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