The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2017
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Airline loyalty programmes are some of the oldest and most established reward schemes in the travel market. Changing customer demands and needs, as well as technological innovations, have forced these establishments to transform their structures and embrace change, albeit at a different pace. This report reviews the developments within major airline loyalty programmes, and their implications for the end user.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Revenue-driven strategies and costly co-branded cards, once seen as the main tool to deliver profitability, are no longer the right answer to retain and convert passengers into loyal customers. Brand engagement, rather than high breakage (ie unredeemed points), simplicity of the services, customisation and a bigger focus on the social media element, as well as experiential-based brand relationships are of essence for the success of reward schemes.
This can in turn serve as the basis for data analytics, which can inform better customer profiling. Innovative technologies can help deliver instant real time information, feedback and response, but equally bring service that is in tune with customers’ needs.
This puts more emphasis on the need to differentiate. Unique and creative rewards can attract customer attention, not only repeat customers but also occasional travellers.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.