The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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Airlines are changing their business models to reflect the increasing digitalisation of the airline segment. They are embracing new retailing practices in a bid to go beyond the commoditised transactional seat sale, while delivering frictionless travel experience for the end consumer. Improved customer engagement and customer experience supported by relevant product offerings to a specific customer segment are seen as major growth drivers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
To transform their dated internal technological structures, airlines are keen to learn from other industries, particularly retailing, as well as the sharing economy, in a bid to change their business models. Pure internet retailers such as Amazon are seen as ideal ecosystems on which airlines can base their strategic makeover.
Dynamic pricing is amongst the key tools airlines employ to sustain a strong flow of revenues. Carriers are upgrading their technological capabilities to allow the operation of dynamic practices across all distribution channels, which embrace browsing and purchasing habits.
In-flight duty-free is increasingly losing traction, with many airline players keen to shift their activity entirely to digital retailing. This is a major shift from traditional practices,which could help transform retailing services altogether and bring carriers into the age of Internet of Things.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.