Airlines: The New Retailers

Scope

Key findings

Changing the mindset

What constitutes modern airline retailing?

Mechanisms for better merchandising

The good and the bad

Financial improvement through relevant products and a captive audience

Connected customers demand better on-board connectivity

Better connectivity = increased profitability

NDC opening the door for more retailing practices

Passenger Service System (PSS) becoming obsolete

Farelogix : Shaking the status quo?

Omnichannel retailing for airline players

Dynamic pricing at the heart of digital airline retailing

Why the appeal of Amazon?

Ryanair keen to become the Amazon of the airline industry

MyRyanair launched

Emirates: Diversification of economy class

Qantas: Passengers to benefit from Uber deal

Lufthansa: In-flight grocery shopping with Rewe

Wizz Air: Teaming up with Heinemann stores

Air New Zealand: Re-imagining sleeping options in economy class

Etihad Airways: Airline tickets in instalments

Major takeaways

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