Akzo Nobel NV in Home and Garden

July 2023

Facing supply chain issues and raw materials inflation, Akzo Nobel slightly underperformed the home paint market over 2019-2022, owing in part to significant price increases. Focused on improving profitability in uncertain times, beyond cost cutting, the company is aiming to optimise growth in emerging markets, and to streamline its operations. Product messaging supports the wellness trend, with paint solutions to meet consumer demand regarding hygiene, pollutants and pests.

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This report comes in PPT.


Euromonitor International's report on Akzo Nobel NV delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Akzo Nobel NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Akzo Nobel NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Akzo Nobel NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Akzo Nobel’s resilience is tested during the pandemic
Akzo Nobel’s global footprint
Company overview
Exposure to growth
Asia Pacific offers the most actual growth, whilst Latin America has the fastest CAGR at 7%
Relative performance
Key categories and markets
Routes to market
There is a special circularity dilemma in the bonding sector that paint exemplifies
90% of paint escaping the loop so far has no solution; this is both a problem and opportunity
Akzo Nobel’s innovation focus, in the context of the category’s leading themes
Akzo Nobel’s recent launches: Cost effective diluting formula with Albacryl Rinde Más
Akzo Nobel’s recent launches: Pest control with Coral Bem Estar Proteção Antimosquito
Health crisis leads to hygiene-focused innovations across the board
Home paint players move into the air quality trend
Energy crisis prompts solutions on many fronts, such as home paint as a form of insulation
Akzo Nobel’s key messages in positioning, technology and sustainability
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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