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Akzo Nobel NV in Home and Garden

August 2018

Sustainability takes centre stage in Akzo Nobel NV’s global operations, from its new manufacturing facility in Ashington, UK to its commitment to offering its customers eco-premium products (e.g. water-based, lower VOC and energy conserving etc.). The company’s expansion into Asia and the Middle East is expected to boost future growth prospects, however, Akzo Nobel NV also faces uncertainty in the form of post-Brexit scenarios.

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Euromonitor International's report on Akzo Nobel NV delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Akzo Nobel NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Akzo Nobel NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Akzo Nobel NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
North America exhibits growth post-divestment of decorative paint
Akzo Nobel NV prepares to divest its specialty chemicals business
SWOT: Akzo Nobel NV
Key strategic objectives and challenges

Competitive Positioning

Akzo Nobel NV growth slightly lower than overall market
Top 3 markets account for 44% of Akzo Nobel NV’s sales in 2017
Akzo Nobel NV the third ranked player in home paint in 2017
Akzo Nobel NV’s global competitive footprint

Market Assessment

Asia Pacific the leading region for decorative paint
Three markets dominate global forecast growth for decorative paint
More than half of all household growth to come from Asia Pacific
Europe and North America ripe for renovation activity
Rate of home ownership positively impacts demand for home paint
Apartment living limits demand for exterior varnish products
Titanium dioxide (TiO2) prices increase push up raw material costs
UK business confidence falls sharply due to Brexit vote in 2016
Potential Brexit scenarios in 2019

Geographic and Category Opportunities

Asia Pacific becomes Akzo Nobel NV’s leading region in 2017
China becomes Akzo Nobel NV’s largest market
Akzo Nobel NV faces strong competition from Nipsea Group in China
China: coal burning and rising vehicle ownership propels air pollution
China: quality products and online engagement opportunities
Case study: Tubatu.com and iKongjian.com
India: turnkey solutions key to cracking Indian consumers
Indonesia: real income growth makes for an attractive market

Geographic and category Opportunities

Indonesia: halal paint likely a niche and short-term opportunity
Lacquer and varnish more popular with house dwellers

Brand Strategy

Dulux’s brand presence dwarfs other Akzo Nobel NV brands globally
New product development in China focuses on air quality
Dulux Trade Plus ThermaCoat + prevents heat loss in older buildings
Akzo Nobel NV’s digital strategy
Dulux Visualizer app allows consumers to view colours in their home
Dulux’s new product development focuses on repelling stains


Akzo Nobel NV’s sustainability imperatives
Akzo Nobel NV achieves its 20% eco-premium solution target
Sustainability takes centre stage at Akzo Nobel NV’s Ashington facility



Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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