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Company Profile
Akzo Nobel NV in Home and Garden
Aug 2018
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sustainability takes centre stage in Akzo Nobel NV’s global operations, from its new manufacturing facility in Ashington, UK to its commitment to offering its customers eco-premium products (e.g. water-based, lower VOC and energy conserving etc.). The company’s expansion into Asia and the Middle East is expected to boost future growth prospects, however, Akzo Nobel NV also faces uncertainty in the form of post-Brexit scenarios.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Akzo Nobel NV delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy.
Company and market share data provide a detailed look at the financial position of Akzo Nobel NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Akzo Nobel NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Akzo Nobel NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
North America exhibits growth post-divestment of decorative paint
Akzo Nobel NV prepares to divest its specialty chemicals business
SWOT: Akzo Nobel NV
Key strategic objectives and challenges
Competitive Positioning
Akzo Nobel NV growth slightly lower than overall market
Top 3 markets account for 44% of Akzo Nobel NV’s sales in 2017
Akzo Nobel NV the third ranked player in home paint in 2017
Akzo Nobel NV’s global competitive footprint
Market Assessment
Asia Pacific the leading region for decorative paint
Three markets dominate global forecast growth for decorative paint
More than half of all household growth to come from Asia Pacific
Europe and North America ripe for renovation activity
Rate of home ownership positively impacts demand for home paint
Apartment living limits demand for exterior varnish products
Titanium dioxide (TiO2) prices increase push up raw material costs
UK business confidence falls sharply due to Brexit vote in 2016
Potential Brexit scenarios in 2019
Geographic and Category Opportunities
Asia Pacific becomes Akzo Nobel NV’s leading region in 2017
China becomes Akzo Nobel NV’s largest market
Akzo Nobel NV faces strong competition from Nipsea Group in China
China: coal burning and rising vehicle ownership propels air pollution
China: quality products and online engagement opportunities
Case study: Tubatu.com and iKongjian.com
India: turnkey solutions key to cracking Indian consumers
Indonesia: real income growth makes for an attractive market
Geographic and category Opportunities
Indonesia: halal paint likely a niche and short-term opportunity
Lacquer and varnish more popular with house dwellers
Brand Strategy
Dulux’s brand presence dwarfs other Akzo Nobel NV brands globally
New product development in China focuses on air quality
Dulux Trade Plus ThermaCoat + prevents heat loss in older buildings
Akzo Nobel NV’s digital strategy
Dulux Visualizer app allows consumers to view colours in their home
Dulux’s new product development focuses on repelling stains
Operations
Akzo Nobel NV’s sustainability imperatives
Akzo Nobel NV achieves its 20% eco-premium solution target
Sustainability takes centre stage at Akzo Nobel NV’s Ashington facility
Recommendations
Recommendations
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017