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Company Profile
Akzo Nobel NV in Home and Garden
37 pages, Sep 2014
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
After the divestment of its dragging North American business, Akzo Nobel is focusing on its key European market, where recovery is soon expected, and is expanding capacity in its high-growth markets in Asia and Latin America. In the meantime the restructuring of its operations to a more cost-efficient, performance-driven business has laid the base for a sustainable future. For Akzo Nobel this seems the perfect time for growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Akzo Nobel NV delivers a detailed strategic analysis of the company's business, examining its performance in the Home Improvement market and the global economy.
Company and market share data provide a detailed look at the financial position of Akzo Nobel NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Akzo Nobel NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Akzo Nobel NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Home Improvement research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Akzo’s sales decrease after divestment but ROS improves
Adverse currency fluctuations pushing revenue down
SWOT: Akzo Nobel NV
Key strategic challenges and objectives
Competitive Positioning
Akzo Nobel leads in decorative paint
Akzo Nobel tracks wider home paint market
Category and Geographic Opportunities
BRICs expected to drive growth (but with caution)
China: The promised land for construction
Akzo capitalising on premium positioning and consumer anxiety
India: Akzo Nobel has good opportunities for growth
Indonesia: Living social
Can Brazil deliver its promise?
Coral builds awareness and customer loyalty in Brazil
Clear leadership in Western Europe
Western Europe: Poor economy hampers growth
Case study: North America
Divestment of North American business
Did US decorative paint business fit with Akzo’s strategy?
Brand Strategy
Dulux leads the company’s brand portfolio
A global “Let’s Colour” identity
Dulux targets eco-premium products with customer benefits
Sustainability is the word
Operations
Akzo Nobel top 10 markets by value sales and performance
Akzo Nobel NV presence by market and growth prospects
Manufacturing rationalisation in Europe
Akzo Nobel maintains self-reliance
Recommendations
Consistent segmentation and margin control
operations
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Nov 2013
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017