Alberto-Culver in Beauty and Personal Care

Company Profile

About This Report

Dec 2010

In September 2010 Unilever announced its agreement to acquire Alberto-Culver, giving Unilever access to the TRESemmé, Alberto VO5, St Ives and Simple brands. This profile examines the reasons behind the acquisition and the potential benefits that can be gained.

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Alberto-Culver in Beauty and Personal Care

Euromonitor International's report on Alberto-Culver Co delivers a detailed strategic analysis of the company's business, examining its performance in the Sun Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Alberto-Culver Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alberto-Culver Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Alberto-Culver Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sun Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key Company Facts
Negative Currency Effects Push Down Reported Net Sales
TRESemmé Expansion Helps to Sustain Growth in Hair Care
SWOT – Alberto-Culver
What Will Unilever Buyout Mean for Alberto-Culver?

Competitive Positioning

TRESemmé Drives Hair Care Sales for Alberto-Culver
Acquisitions Help to Boost Company Shares

Market Assessment

Hair Care - Key Category for Alberto-Culver
Strong in North America but Poor Outlook for Region

Category and Geographic Opportunities

BRIC Markets Offer Dynamic Growth
Overlap Between Unilever and Alberto-Culver
Alberto-Culver Missing Out on Opportunities in Hair Care
What Does Alberto-Culver Bring to the Table in Hair Care?
Eschewing 2-in-1s Pushes Growth in Hair Care in China
Good Prospects in Brazil for Ethnic Hair Care Brands
Potential Skin Care Synergies in China
Brand Rationalisation Possible
Strong in North America but Poor Outlook for Region
Opportunities for Simple in New and Old Markets
Opportunities for Hair Care Brands in Men’s Grooming

Brand Strategy

Focus on Natural in Skin Care
TRESemmé Alberto-Culver’s Star Performer


Brand Rationalisation Possible


Expand Alberto-Culver Brands into New Markets