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Strategy Briefing

Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects

41 pages, Dec 2011

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global alcoholic drinks industry has once again demonstrated its relative resilience to wider economic concerns in 2011. This has come on the back of seemingly improving socioeconomic fundamentals that have fortified top line sales against the post-recessionary tide still engulfing other FMCG industries. Nevertheless, the increasingly divergent fortunes separating developed and emerging markets is fast transforming the latter into the main protagonists for the industry.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives

Key findings

Global Picture

Europe: In the eye of the gathering storm

Unemployment: The legacy of the Great Recession

Past economic crises: Key historical lessons for alcoholic drinks

Is alcoholic drinks out of the woods yet?

Under China's shadow

Cautious optimism prevails

On and off-trade performance: Moving hand in hand?

Regional Overview

Alcoholic drinks: The regional perspective

Top 10 alcoholic drinks markets: Volume versus value sales

Glass half full or glass half empty?

Asia Pacific: Steady as she goes

Country focus: Is Japan a lost cause?

Country focus: Vietnam a rising peripheral powerhouse

Eastern Europe: A mixed bag

Country focus: Restrictive legislation hampers growth in Russia

Middle East and Africa: Young markets, but with restrictions

Country focus: Nigeria leading the charge in MEA

Latin America: Onwards and upwards

Brazil: Slower but still holding firm

Australasia: Changing market dynamics

North America: The spectre of recession still lingers

Western Europe: Still sluggish

Southern Europe: Troubles for Portugal and Spain

Gloominess in Ireland and Italy

Greece faces severe economic turmoil

The inescapable charm of the discounting culture

Prospects

Diverging prospects for living standards

Mapping out the future: Alcoholic drinks projections for 2011-2016

Is there any light at the end of the tunnel?

Asia Pacific: Alcoholic drinks' knight in shining armour

Identifying future gains by specific country

Report Definitions

Report terminology

Product category definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Picture

Europe: In the eye of the gathering storm

Unemployment: The legacy of the Great Recession

Past economic crises: Key historical lessons for alcoholic drinks

Is alcoholic drinks out of the woods yet?

Under China's shadow

Cautious optimism prevails

On and off-trade performance: Moving hand in hand?

Regional Overview

Alcoholic drinks: The regional perspective

Top 10 alcoholic drinks markets: Volume versus value sales

Glass half full or glass half empty?

Asia Pacific: Steady as she goes

Country focus: Is Japan a lost cause?

Country focus: Vietnam a rising peripheral powerhouse

Eastern Europe: A mixed bag

Country focus: Restrictive legislation hampers growth in Russia

Middle East and Africa: Young markets, but with restrictions

Country focus: Nigeria leading the charge in MEA

Latin America: Onwards and upwards

Brazil: Slower but still holding firm

Australasia: Changing market dynamics

North America: The spectre of recession still lingers

Western Europe: Still sluggish

Southern Europe: Troubles for Portugal and Spain

Gloominess in Ireland and Italy

Greece faces severe economic turmoil

The inescapable charm of the discounting culture

Prospects

Diverging prospects for living standards

Mapping out the future: Alcoholic drinks projections for 2011-2016

Is there any light at the end of the tunnel?

Asia Pacific: Alcoholic drinks' knight in shining armour

Identifying future gains by specific country

Report Definitions

Report terminology

Product category definitions

Why buy this report?

Want to find out more about this report?

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