Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects

Introduction

Scope

Objectives

Key findings

Global Picture

Europe: In the eye of the gathering storm

Unemployment: The legacy of the Great Recession

Past economic crises: Key historical lessons for alcoholic drinks

Is alcoholic drinks out of the woods yet?

Under China's shadow

Cautious optimism prevails

On and off-trade performance: Moving hand in hand?

Regional Overview

Alcoholic drinks: The regional perspective

Top 10 alcoholic drinks markets: Volume versus value sales

Glass half full or glass half empty?

Asia Pacific: Steady as she goes

Country focus: Is Japan a lost cause?

Country focus: Vietnam a rising peripheral powerhouse

Eastern Europe: A mixed bag

Country focus: Restrictive legislation hampers growth in Russia

Middle East and Africa: Young markets, but with restrictions

Country focus: Nigeria leading the charge in MEA

Latin America: Onwards and upwards

Brazil: Slower but still holding firm

Australasia: Changing market dynamics

North America: The spectre of recession still lingers

Western Europe: Still sluggish

Southern Europe: Troubles for Portugal and Spain

Gloominess in Ireland and Italy

Greece faces severe economic turmoil

The inescapable charm of the discounting culture

Prospects

Diverging prospects for living standards

Mapping out the future: Alcoholic drinks projections for 2011-2016

Is there any light at the end of the tunnel?

Asia Pacific: Alcoholic drinks' knight in shining armour

Identifying future gains by specific country

Report Definitions

Report terminology

Product category definitions

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